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Southeast Financial Advisors

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Client assets under management

$118,332,085

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Clients

308

0% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

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Clients per advisor

154

Very High

Average account size

$384,195

About

The firm provides personalized financial planning, tax preparation, accounting, and investment management for individuals, pension and profit‑sharing plans, trusts, estates, charitable organizations, corporations, and business entities. It manages approximately $119 million for roughly 308 clients, with the vast majority of assets managed on a discretionary basis.

Investment advice is delivered through a strategic asset allocation framework with active management, selecting cash, stocks, bonds, mutual funds and ETFs and, when appropriate, using short‑term trading, margin, short sales and option strategies; account reviews are performed quarterly and trading is generally executed through recommended discount brokers. The firm uses a mix of analytical methods — including fundamental, technical, charting, cyclical and market‑timing analysis — and documents investment policy statements tailored to each client’s objectives and risk tolerance.

Notable deviations from many peers include an absence of high‑net‑worth individual clients and the firm’s offering of integrated tax preparation and accounting services alongside investment advice. The firm also reports no account minimum, uses third‑party software/web access provided by broker‑dealers, permits directed brokerage, and has documented continuity planning that includes an additional principal to support ongoing operations.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning General estate planning guidance College savings (529s, UTMA, etc.)

Fee options

Fixed

Fixed fees for financial planning services, negotiated based on complexity

Percentage

$0 - $99,999: 2.00% $100,000 - $249,999: 1.75% $250,000 - $499,999: 1.50% $500,000 - $1,999,999: 1.40% $2,000,000+: Negotiated

Project-based

Maximum hourly rate of $350 for financial planning and investment management services

Other

Fee-only: Financial planning services generally based on a maximum hourly rate of $350 or a fixed fee

Main office location

Southeast Financial Advisors

C/O 107 Manly Street

Greenville SC 29601, United States

Number of offices

1

Most active in

More info

Georgia · Louisiana · North Carolina · South Carolina

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Website 864-284-6511

Advisors at this firm

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user avatar

Brian S

CFP®, Series 63, Series 65

Greenville, SC

Southeast Financial Advisors

Brian Smith is a CFP® professional with 32 years of experience in financial advising, currently serving at Southeast Financial Advisors in Greenville, SC. He has been with Southeast Financial Advisors since 1998 and with Sfa Financial, LLC since 2009. Smith is the president and owner of Southeast Financial Advisers and dedicates the majority of his time to this role. Southeast Financial Advisors is a small, state-registered investment adviser managing approximately $113 million for over 300 clients, including individuals, pensions, trusts, estates, charities, and businesses. The firm offers investment management, personalized financial planning, and tax preparation services, focusing on non-high-net-worth clients while employing a strategic, often discretionary investment approach.

General retirement planning General tax planning General estate planning guidance College savings (529s, UTMA, etc.)
user avatar

Michelle E

Series 63, Series 65

Greenville, SC

Southeast Financial Advisors

Michelle Emmons is a financial advisor at Southeast Financial Advisors in Greenville, SC, with 18 years of industry experience. She holds Series 63 and Series 65 credentials and has worked at Sfa Financial, LLC, from 2009 to 2023. Emmons has been with Southeast Financial Advisors since 2005. Southeast Financial Advisors is a small, state-registered investment adviser managing approximately $113 million for about 322 clients, including individuals, pensions, trusts, estates, charities, and businesses. The firm offers investment management, personalized financial planning, tax preparation, and accounting services, focusing on non-high-net-worth clients with a tailored, often discretionary investment approach.

General retirement planning General tax planning General estate planning guidance College savings (529s, UTMA, etc.)
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