South Cove Financial, LLC

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Client assets under management

$145,000,000

Clients

237

5% high-net worth

Advisors

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

High

Average account size

$611,814

About

South Cove Financial, LLC is an SEC-registered investment adviser that works with individuals, high‑net‑worth families, trusts, retirement and education accounts, and private entities. The firm provides comprehensive financial planning and ongoing portfolio management on both discretionary and non‑discretionary bases, and also accepts requests for limited‑scope consulting and third‑party asset management.

The firm’s investment process uses fundamental and technical analysis and constructs portfolios across equities, fixed income, ETFs and alternative vehicles to align with each client’s goals and risk tolerance; investment decisions are generally executed on a discretionary basis. South Cove’s stated strategy may include passive and actively managed funds as well as positions in new issues and pre‑IPO shares, high‑yield and convertible securities, and illiquid alternative investments such as hedge funds, private equity and real estate partnerships.

Compared with peers of similar size, South Cove discloses an active role in insurance planning—providing life insurance and annuity advice that can be implemented on a commission or non‑commission basis—which indicates involvement in the insurance distribution channel alongside advisory services. The brochure also shows the firm manages roughly $130 million in discretionary assets (as of 09/25/2024) with a three‑advisor team and documents its brokerage, soft‑dollar practices and Code of Ethics to address potential conflicts and coordinate with clients’ other professional advisers.

Client services

Financial planning Portfolio management

Expertise

Income planning Annuities Private / alternative investments

Occupation focus

Founder/Business Owner

Fee options

Percentage

$0 - $2,000,000: 1.55% annually $2,000,001 - $5,000,000: 1.40% annually $5,000,001+: 1.30% annually

Main office location

South Cove Financial, LLC

Henderson NV, United States

Number of offices

Most active in

Washington

Disclosures

Business activities & affiliations

Is active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Is not active or affiliated with:

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Website 206-914-4132

Advisors at this firm

Carolyn H

Series 63, Series 65

Henderson, NV

South Cove Financial, LLC

Carolyn Horadan is a financial advisor at South Cove Financial, LLC with 12 years of industry experience. She holds the Series 63 and Series 65 designations and has worked at South Cove Financial since 2016, following a one-year tenure at Crescita Capital LLC. South Cove Financial, LLC is an SEC-registered investment adviser serving individuals, high-net-worth families, trusts, retirement and education accounts, and private entities. The firm offers comprehensive financial planning and portfolio management using both fundamental and technical analysis, employing a mix of passive and active investment strategies tailored to client goals and risk tolerance.

Income planning Annuities Private / alternative investments Founder/Business Owner

Bryan F

Series 63, Series 65

Henderson, NV

South Cove Financial, LLC

Bryan Frutchey is a financial advisor at South Cove Financial, LLC with 24 years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at Proequities, Inc. for nine years before joining South Cove Financial in 2019. Outside of his advisory role, he is involved in insurance sales as a licensed agent. South Cove Financial, LLC serves individuals, high-net-worth families, trusts, retirement and education accounts, and private entities. The firm offers comprehensive financial planning and portfolio management using both fundamental and technical analysis, managing portfolios that include equities, fixed income, ETFs, and alternative investments tailored to clients’ goals and risk tolerance.

Income planning Annuities Private / alternative investments Founder/Business Owner

Michael S

Series 65

Henderson, NV

South Cove Financial, LLC

Michael Sondheim is a financial advisor at South Cove Financial, LLC with 10 years of industry experience. He holds the Series 65 designation and has worked at multiple firms, including Pacific Financial Solutions and American Financial Education Alliance. In addition to his advisory roles, he serves as president of Northwest Senior Resources Corp., where he is involved in insurance and investment advisory services, and volunteers as a presenter for financial education workshops with a nonprofit organization. South Cove Financial, LLC is an SEC-registered investment adviser serving individuals, high-net-worth families, trusts, retirement and education accounts, and private entities. The firm offers comprehensive financial planning and portfolio management using both fundamental and technical analysis, employing a range of investment vehicles and strategies tailored to client goals and risk tolerance.

Income planning Annuities Private / alternative investments Founder/Business Owner

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