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South Bay Financial Partners

Updated today

Client assets under management

$113,525,602

Clients

50

54% high-net worth

Advisors

2

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

25

Low

Average account size

$2,270,512

About

South Bay Financial Partners serves individual clients, high‑net‑worth families, small businesses, trusts and pooled income funds with integrated financial services including customized financial planning, investment advice, tax preparation, and small‑business planning. The firm also offers financial coaching and financial therapy alongside portfolio management and coordination with clients’ other professional advisors.

Their investment approach emphasizes buy‑and‑hold selection of individual domestic stocks, investment‑grade bonds and common pooled vehicles (mutual funds and ETFs), with asset allocation and holdings tailored to each client’s goals and risk tolerance. Client relationships are generally non‑discretionary (clients approve transactions) and the firm supplements portfolio work with client education through workshops, courses and an online membership platform called Your Amazing Financial Life (YAFL).

Notable differences from many peers include reporting substantial non‑discretionary assets under management and providing portfolio management for pooled vehicles such as pooled income funds — services that are uncommon among similarly sized supported firms. The brochure also discloses that the firm uses educational hypothetical performance examples and accepts client testimonials in its marketing, and it routinely publishes blog entries/newsletters and runs public seminars, signaling a stronger emphasis on client education and outreach than is typical.

Client services

Financial planning Portfolio management Pension consulting Newsletters or periodicals Educational seminars or workshops Tax planning and preparation

Expertise

Multi-generational wealth transfer

Demographic focus

Sandwich Generation Young Professionals

Fee options

Fixed

Fresh Start Program Discovery meeting: $400-$600; Fresh Start Program full program: $2,850-$12,000

Project-based

Financial Coaching: $165 per hour for basic topics, $440 per hour for complex topics

Subscriptions

Financial Coaching special monthly packages available; Workshops and courses range from free to $500 each; Your Amazing Financial Life membership is free

Other

Minimum fee: Ongoing Financial Planning minimum total fee is $810 quarterly or $270 monthly; Standalone Investment Advisory Services minimum annual fee is $1,500 Fee-only: Ongoing Financial Planning: 2% of AGI less capital gains + 0.45% of assets under management + 0.2% of held-away assets under advisement + $55 administrative overhead; Standalone Investment Advisory Services: 0.60% annually plus $550 administration fee; Financial Coaching: $165/hour basic topics, $440/hour complex topics; Fresh Start Program: $400-$600 for Discovery meeting, $2,850-$12,000 for entire program

Main office location

South Bay Financial Partners

21515 Hawthorne Blvd, Suite 200

Torrance CA 90503, United States

Number of offices

3

Most active in

California · Florida · Illinois · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Tara U

CFP®

Torrance, CA

South Bay Financial Partners

South Bay Financial Partners was founded by Tara Unverzagt in 2014. Tara’s interest in financial planning was sparked at a young age as she watched her mother become a financial planner in the 1960s, a time before the development of the financial planning career. Now, with over 30 years of experience in financial planning, investment advice, and tax preparation, Tara is more dedicated than ever to walking with clients through their life's journey, navigating financial decisions at various stages along the way. Her clients range from young adults just embarking on their careers to business owners to couples going through post-retirement transitions to multi-generations of families. Much like her mother, Tara is a visionary within her industry, fueled by her active involvement in the Financial Therapy Association (FTA). The FTA places a strong emphasis on recognizing, addressing, and working through the emotional factors that intertwine with money, like fear, shame, and anxiety, which frequently impede individuals from making optimal financial choices. In 2019, Tara received her CFT-I in Financial Therapy and now utilizes those skills in every client interaction. Since founding South Bay Financial Partners, Tara has grown her team to now have three other planners who bring their own areas of expertise and extensive experience to the table. This collective knowledge ensures that clients receive a well-rounded approach to their financial planning needs. Tara and her team firmly believe that your finances should support your life, and not the other way around. You deserve to have a life plan that is unique to you and your dreams. A plan that helps you live by your values without shame, fear, or anxiety. Your budget should tell your story. “We believe it’s your day-to-day decisions that make the difference in achieving financial success.” – South Bay Financial Partners team Overall, South Bay Financial Partners offers a comprehensive range of financial planning tools and services for anyone with any budget, with a focus on supporting clients in their day-to-day decisions, aligning their finances with their life goals, and addressing the emotional aspects of money decisions to create a fulfilling financial journey. Tara and her team provide investment advice and management, tax preparation and planning, cash flow (aka budgeting), estate planning support, charitable giving, generational wealth transfer, career development, insurance/company benefits review, and student loan and debt management, with financial therapy tools woven in everything they do. Learn more about Tara, the rest of the team, and their services by visiting southbayfinancialpartners.com

Debt management Young Professionals Gen Y/Millennials (Born 1980-1995) Financial coaching / therapy
user avatar

Jessica H

Series 65

Torrance, CA

South Bay Financial Partners

Multi-generational wealth transfer Sandwich Generation Young Professionals
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