Sound Financial Strategies Group, LLC logo

Sound Financial Strategies Group, LLC

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Client assets under management

$132,165,422

Clients

590

5% high-net worth

Advisors

4

of 7 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

148

Very High

Average account size

$224,009

About

Sound Financial Strategies Group provides discretionary investment management, financial planning, and insurance product recommendations to individuals, families, small business owners, professionals, and high‑net‑worth clients. The firm reports approximately $217.7 million in discretionary assets under management across Fee‑Based Accounts and sponsors a wrap fee program for accounts custodied at Charles Schwab.

The firm manages client portfolios using model portfolios, a sub‑adviser, and periodic Investment Committee reviews, and advisors contact clients at least annually to reassess objectives and risk tolerance. It also offers a Faith‑Based Investing option that applies biblical screening criteria sourced from the Biblically Responsible Investing Institute and Inspire Insight, which can narrow the investable universe compared with unconstrained strategies.

The brochure discloses several features that are less common among similar team firms: some representatives are registered representatives of APW Capital, Inc., and may receive commissions, 12b‑1 fees, and other brokerage compensation in addition to advisory fees, and an affiliated entity (Sound Financial Strategies Group Insurance, LLC) receives direct compensation for insurance sales. The firm also notes a legal matter involving a member of management who was named in litigation concerning a beneficiary change, which the firm states it does not consider material.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Fee options

Fixed

Financial planning flat fees up to $2,500 per quarter, negotiable

Percentage

$0 - $499,999.99: 1.44% $500,000 - $999,999.98: 1.38% $1,000,000 - $1,499,999.97: 0.40% $1,500,000+: 0.30%

Commissions

Commissions from insurance products and broker-dealer activities; 12b-1 fees from mutual funds; compensation from broker-dealer APW Capital, Inc.

Other

Account minimum: $50,000 Fee-only: Flat fee financial planning up to $2,500 per quarter, negotiable

Main office location

Sound Financial Strategies Group, LLC

116 One Madison Plaza, Suite 1100

Madison MS 39110, United States

Number of offices

1

Most active in

Alabama · Georgia · Louisiana · Mississippi · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

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Joel H

CFP®, Series 66

Madison, MS

Sound Financial Strategies Group, LLC

Joel Holden is a financial advisor at Sound Financial Strategies Group, LLC in Madison, MS, with 16 years of industry experience. He holds the CFP® and Series 66 designations and has worked at Comprehensive Asset Management and Servicing, Inc., Sound Financial Strategies Group, Inc., and National Planning Corporation. Outside of his advisory role, he is involved in local community activities as a member of the Broadmoor Baptist Church Council and owns a bookkeeping business for small companies. Sound Financial Strategies Group, LLC provides discretionary investment management and advisory services primarily to families, small business owners, professionals, trusts, estates, and nonprofit entities. The firm employs a portfolio enhancement team approach with strategic asset allocation and offers an optional faith-based investing strategy.

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Jerry G

ChFC®, Series 63, Series 65

Madison, MS

Sound Financial Strategies Group, LLC

Jerry Grantham is a financial advisor at Sound Financial Strategies Group, LLC with 43 years of industry experience. He holds the ChFC® designation along with Series 63 and Series 65 licenses. Grantham has worked with firms including Comprehensive Asset Management and Servicing, Inc. and Financial Strategies Group, Inc. Outside of his advisory role, he serves as treasurer for a homeowners' association and is an officer at Lakeland Presbyterian Church. Sound Financial Strategies Group, LLC provides discretionary investment management and advisory services primarily to families, small business owners, professionals, trusts, estates, and nonprofit entities. The firm employs a portfolio enhancement team approach to construct personalized, fee-based portfolios and offers an optional faith-based investing strategy.

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Laura H

CFP®, ChFC®, Series 65

Madison, MS

Sound Financial Strategies Group, LLC

Laura Herrington is a CFP®, ChFC®, and Series 65-licensed advisor with three years of industry experience. She has worked at Sound Financial Strategies Group, LLC since 2022 and previously held positions at New Perspectives, Inc, St Dominic, and Baptist Health Systems. Sound Financial Strategies Group, LLC provides discretionary investment management and advisory services primarily to families, small business owners, professionals, trusts, estates, and nonprofit entities. The firm employs a portfolio enhancement team approach, offers a faith-based investing option, and manages approximately $183.7 million in discretionary assets as of year-end 2024.

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Christine C

Series 65

Madison, MS

Sound Financial Strategies Group, LLC

Christine Cole is a financial advisor at Sound Financial Strategies Group, LLC with four years of industry experience. She holds a Series 65 designation and has been with Sound Financial Strategies Group and National Planning Corporation since 2014. Sound Financial Strategies Group provides discretionary investment management and advisory services primarily to families, small business owners, professionals, trusts, estates, and nonprofit entities. The firm employs a team-based approach using strategic asset allocation, tactical model selection, and ongoing portfolio monitoring, and offers an optional faith-based investing strategy.

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