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Sound Financial Management, Inc.

Updated today

Client assets under management

$134,079,243

Clients

180

14% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

90

High

Average account size

$744,885

About

Sound Financial Management provides discretionary and non‑discretionary investment management and financial planning to individuals, high‑net‑worth clients, and charitable organizations, and also serves as a limited‑scope ERISA 3(21) advisor for employer retirement plans. Like many firms in its peer group, its advisory work is delivered on an ongoing, asset‑management basis with periodic reporting and portfolio oversight.

The firm bases investment recommendations on both fundamental and technical analysis and tailors asset allocation and security selection to each client’s stated goals, time horizon, and risk tolerance, with quarterly reviews and supplemental reviews as market conditions warrant. Custody and execution are directed to a single institutional custodian, and the firm discloses receipt of support services and research through that relationship; it manages accounts separately (does not routinely aggregate client trades), which can affect execution practices.

Noteworthy distinctions include a stated absence of an account minimum and a fee schedule that applies a single tier to the entire portfolio rather than only marginal tiers, a billing approach that differs from many peers. The firm also highlights its ERISA 3(21) plan work with a defined list of excluded asset types, provides participant education as part of plan services, and does not vote client proxies (clients receive and vote their own proxies).

Client services

Financial planning Portfolio management

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k)

Fee options

Percentage

$0 - $1,000,000: 1.00% annually Over $1,000,000+: 0.80% annually

Main office location

Sound Financial Management, Inc.

8362 Six Forks Rd. Suite 202

Raleigh NC 27615, United States

Number of offices

1

Most active in

North Carolina

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

William S

CFP®, Series 65

Raleigh, NC

Sound Financial Management, Inc.

William Sloan is a CFP® and Series 65-licensed financial advisor with seven years of industry experience. He has been with Sound Financial Management, Inc. since 2016, following a brief tenure at Porters Neck Country Club. Sound Financial Management, Inc. provides discretionary and non-discretionary asset management and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm manages approximately $110.7 million in discretionary assets and employs both fundamental and technical analysis to tailor portfolio strategies to client objectives and risk tolerances.

Wealth management Retirement plans for business owners (SEP, solo 401k)
user avatar

William S

CFP®, Series 63

Raleigh, NC

Sound Financial Management, Inc.

William Sloan is a CFP® professional with 33 years of experience in the financial advisory industry. He has worked at Intercarolina Financial Services, Inc. for 25 years and has been with Sound Financial Management, Inc. since 1997. Sloan holds the Series 63 license and is based in Raleigh, NC. Sound Financial Management, Inc. provides discretionary and non-discretionary asset management and financial planning services to individuals, high-net-worth clients, and charitable organizations. The firm manages approximately $110.7 million in discretionary assets, employing both fundamental and technical analysis to tailor portfolio strategies, with regular reviews for suitability, rebalancing, and tax-loss harvesting.

Wealth management Retirement plans for business owners (SEP, solo 401k)
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