Sound Financial, LLC logo

Sound Financial, LLC

Updated today

Client assets under management

$210,821,790

Clients

248

27% high-net worth

Advisors

5

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

50

Low

Average account size

$850,088

About

Sound Financial serves individual and high‑net‑worth clients as well as business entities, offering financial planning, portfolio management through recommendations to third‑party advisers, and public speaking engagements. The firm provides tailored financial plans and will implement investment advice by directing clients into third‑party platforms and model allocations.

The firm’s investment approach emphasizes model portfolios and modern portfolio theory, and it commonly directs assets to third‑party managers and wrap programs rather than managing all investments in‑house. Sound Financial generally limits recommendations to mutual funds and insurance products, conducts due diligence on recommended managers, and may exercise discretionary authority in selecting and overseeing those managers.

Distinctive features include licensing and activity as an insurance producer, participation as a wrap program sponsor with providers such as Betterment and AssetMark/Schwab, and participation in referral and affiliate programs (including the Betterment Advisor Network and an accounting‑software affiliate). The firm also uses client testimonials in its advertising and offers educational workshops, public speaking, and specialized consulting engagements (including founder‑level and business/estate advisory work), all of which are less common among similar team advisers.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Annuities College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner Executive

Demographic focus

Mid-Career Professionals

Fee options

Fixed

Financial planning fixed fees as above; Speaking Engagement Services fees between $2,000 - $20,000 plus travel expenses (negotiable)

Percentage

$0 - $250,000: 1.04% $250,001 - $500,000: 1.04% $500,001 - $750,000: 0.95% $750,001 - $1,000,000: 0.83% $1,000,001 - $2,000,000: 0.68% $2,000,001 - $3,000,000: 0.64% $3,000,001 - $4,000,000: 0.64% $4,000,001 - $5,000,000: 0.51% $5,000,001 - $10,000,000: 0.30% $10,000,001+: 0.15%

Other

Fee-only: Financial planning fixed fees: Strategic Build $2,000 annually (negotiable); Wealth Design Process $10,000 annually (negotiable); Founder's Consulting $25,000 annually (negotiable); Specialized Business & Estate Consulting $50,000 (or $100,000 if in-person, negotiable)

Main office location

Sound Financial, LLC

Lake Stevens WA, United States

Number of offices

3

Most active in

California · Colorado · Idaho · Illinois · Nevada · New Hampshire · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Elijah F

Series 66

Lake Stevens, WA

Sound Financial, LLC

Elijah Fowler is a financial advisor at Sound Financial, LLC with two years of industry experience. He holds a Series 66 designation and previously worked at CUSO Financial Services/Verity Credit Union. Sound Financial, LLC is a team-based registered investment adviser managing approximately $170 million for individuals, high-net-worth clients, and business entities. The firm uses a Modern Portfolio Theory approach with model allocations and third-party managers, providing tailored financial planning and utilizing platforms such as Betterment and AssetMark for portfolio implementation.

Annuities College savings (529s, UTMA, etc.) Founder/Business Owner Executive Mid-Career Professionals
user avatar

Lance C

Series 65

Boise, ID

Sound Financial, LLC

Lance Chisum is a financial advisor at Sound Financial, LLC with a Series 65 designation and no prior industry experience. Before joining Sound Financial in 2025, he worked at The Boeing Company for 18 years. He is a licensed insurance producer in Idaho, specializing in life and health/disability insurance, and is an appointed agent with MassMutual. Sound Financial, LLC is a team-based registered investment adviser managing approximately $170 million for individuals, high-net-worth clients, and business entities. The firm employs a Modern Portfolio Theory approach, utilizing model allocations and third-party money managers, and offers tailored financial planning alongside portfolio management primarily through mutual funds and insurance products.

Annuities College savings (529s, UTMA, etc.) Founder/Business Owner Executive Mid-Career Professionals
user avatar

Cory S

CFP®, ChFC®, Series 66

Lake Stevens, WA

Sound Financial, LLC

Cory Shepherd is a Certified Financial Planner™ (CFP®) and Chartered Financial Consultant (ChFC®) with 16 years of industry experience. He is a managing member of Lantern Tree Media Development Group, LLC, a media property development company, and co-author of the book *Your Business Your Wealth*, which involves related speaking engagements. Shepherd has worked at Sound Financial, LLC since 2017 and previously at Park Avenue Securities. Sound Financial, LLC is a team-based registered investment adviser with seven advisors managing approximately $170 million for individuals, high-net-worth clients, and business entities. The firm integrates Modern Portfolio Theory with model allocations and third-party money managers, providing tailored financial planning and portfolio management through various platforms and emphasizing higher-touch consulting services.

Annuities College savings (529s, UTMA, etc.) Founder/Business Owner Executive Mid-Career Professionals
user avatar

Paul A

Series 63, Series 65

Lake Stevens, WA

Sound Financial, LLC

Paul Adams is a financial advisor with Sound Financial, LLC, holding Series 63 and Series 65 licenses and bringing 26 years of industry experience. His career includes roles at Primerica Advisors and Guardian Life Insurance Co of America. Outside of advising, he is an author and co-hosts a leadership podcast, and he serves as a board member at Gold Creek Community Church. Sound Financial, LLC is a team-based registered investment adviser managing approximately $170 million for individuals, high-net-worth clients, and business entities. The firm employs a model-driven investment approach informed by Modern Portfolio Theory and offers tailored financial planning alongside portfolio management primarily through mutual funds and insurance products.

Annuities College savings (529s, UTMA, etc.) Founder/Business Owner Executive Mid-Career Professionals
user avatar

Maranda B

Series 65

Lake Stevens, WA

Sound Financial, LLC

Maranda Blackwell is a Series 65 licensed financial advisor with six years of industry experience. She has been with Sound Financial, LLC since 2016. Sound Financial, LLC is a team-based registered investment adviser with seven advisors managing approximately $170 million for individuals, high-net-worth clients, and business entities. The firm uses a Modern Portfolio Theory approach, relying on model allocations and third-party money managers, and provides tailored financial planning alongside portfolio management primarily through mutual funds and insurance products.

Annuities College savings (529s, UTMA, etc.) Founder/Business Owner Executive Mid-Career Professionals
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