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Sound Financial Advisors, Inc.

Updated today

Total assets under management

$24,765,750

Total clients

46

17% high-net worth

Total advisors

2

of 2 employees

Firm size

Supported

1-3 advisors or $200M+ in AUM

Average clients per advisor

23

Average account size

$538,386

About

Sound Financial Advisors provides investment advisory services to individuals (including high‑net‑worth clients) and to trusts, estates, and charitable organizations, and also offers standalone financial planning and consulting engagements. The firm conducts portfolio management exclusively through a third‑party platform while delivering planning and consultative work directly to clients.

The firm’s advisory work is built around the AssetMark platform’s model allocations created by independent investment strategists; advisors assist clients in selecting a risk/return objective and a strategist, and accounts are invested and adjusted to follow the chosen model rather than tailored security-by-security to individual circumstances. For certain solutions the firm introduces clients to third‑party discretionary managers and conducts ongoing monitoring of those managers’ holdings, strategies and risks as part of periodic reviews.

Noteworthy differences versus many peers include the firm’s small scale (two advisors and under $20 million in reported assets) and its requirement that clients use the recommended custodians to access the platform rather than permitting wider custodian choice. The firm also discloses that its principal is licensed to sell insurance (a potential conflict disclosed in the brochure) and generally does not accept proxy‑voting authority for client securities, leaving proxy votes to clients or third‑party managers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Charitable giving & philanthropy College savings (529s, UTMA, etc.)

Fee options

Project-based

Maximum $125 per hour for financial planning and consulting services.

Other

Fee-only: Hourly fees up to $125 per hour; no retainer exceeding $500 when services cannot be rendered within 6 months.

Main office location

Sound Financial Advisors, Inc.

Port Orchard WA, United States

Number of offices

2

Most active in

Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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