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Sonoma Allocations

Updated today

Client assets under management

$338,603,696

Clients

328

58% high-net worth

Advisors

4

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

82

High

Average account size

$1,032,328

About

Sonoma Allocations is a team-based registered investment adviser managing roughly $350 million for a mix of individual and high‑net‑worth clients as well as institutional retirement clients. The firm provides discretionary portfolio management, financial planning, and 401(k)/pension consulting services, and documents client objectives in individualized Investment Policy Statements.

The firm’s process combines several methods of analysis — cyclical, fundamental, modern portfolio theory, quantitative and technical analysis — and it generally implements long‑term trading strategies while monitoring accounts on at least a quarterly basis and delivering custodian reports monthly. Sonoma Allocations typically charges percentage‑of‑AUM fees and requires written authorization for fee withdrawal, with the advisor preparing tailored plans and making investment selections under discretionary authority.

Compared with many peers, Sonoma Allocations advises pension and other employee benefit plans (including services such as recommending money managers and creating written pension consulting plans), a client type that is uncommon for firms of this size. The firm also discloses that supervised persons are licensed to sell insurance and annuity products — a potential conflict that the firm addresses through disclosure and periodic review — and it has grown to $350 million in AUM since its 2021 formation.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Wealth management Retirement plans for business owners (SEP, solo 401k) Annuities General tax planning

Fee options

Fixed

Financial planning fees negotiated up to $5,000 fixed fee.

Percentage

Up to 1.50% for portfolio management services

Commissions

Advisors are licensed insurance agents and may receive commissions from insurance products sold, but commissions are not the primary source of compensation for advisory services.

Other

Account minimum: $500,000 (may be waived at discretion)

Main office location

Sonoma Allocations

50 Old Courthouse Square, Suite 300

Santa Rosa CA 95404, United States

Number of offices

2

Most active in

California · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Ben S

Series 66

Santa Rosa, CA

Sonoma Allocations

Ben Sedillo is a financial advisor with Sonoma Allocations, holding a Series 66 designation and 16 years of industry experience. He previously worked at Wells Fargo Advisors LLC and Sonoma Wealth Advisors before joining Sonoma Allocations. Sedillo is also a principal at Sonoma Allocations LLC, where he provides insurance product sales including life insurance and annuities. Sonoma Allocations is a team-based registered investment adviser managing approximately $350 million for individual, high-net-worth, and institutional retirement clients. The firm offers discretionary portfolio management, financial planning, and pension consulting, employing a multi-method investment approach with long-term trading strategies and regular account monitoring.

Wealth management Retirement plans for business owners (SEP, solo 401k) Annuities General tax planning
user avatar

Todd G

CFP®, Series 63, Series 66

Santa Rosa, CA

Sonoma Allocations

Todd Gomes is a CFP® with 19 years of industry experience, currently serving as a principal at Sonoma Allocations. His prior experience includes roles at Sonoma Wealth Advisors and Wells Fargo Advisors. He is also involved in insurance sales, providing life insurance and annuity products as part of his financial advisory work. Sonoma Allocations is a team-based registered investment adviser managing approximately $350 million for individual, high-net-worth, and institutional retirement clients. The firm offers discretionary portfolio management, financial planning, and pension consulting, employing a combination of cyclical, fundamental, quantitative, and technical analysis to guide long-term investment strategies.

Wealth management Retirement plans for business owners (SEP, solo 401k) Annuities General tax planning
user avatar

Kevin M

Series 63, Series 65

Santa Rosa, CA

Sonoma Allocations

Kevin Morrow is a financial advisor at Sonoma Allocations with 37 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including Wells Fargo Advisors and Fermata, DBA Sonoma Wealth Advisors. Outside of advising, he is a managing member and winemaker at Tara Bella Winery in Santa Rosa, California. Sonoma Allocations is a team-based registered investment adviser managing approximately $350 million for individual, high-net-worth, and institutional retirement clients. The firm offers discretionary portfolio management, financial planning, and 401(k)/pension consulting, using a combination of cyclical, fundamental, quantitative, and technical analysis to implement long-term trading strategies.

Wealth management Retirement plans for business owners (SEP, solo 401k) Annuities General tax planning
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