Sonnet, LLC

Sonnet, LLC is a registered investment adviser that provides discretionary and non‑discretionary asset management and retirement‑planning services to individual and high‑net‑worth clients, as well as trusts, small businesses and churches. The firm implements model portfolio strategies for its client base and bills clients on a percentage‑of‑assets basis while overseeing 269 client relationships and roughly $148 million in reported assets.

The firm combines passive strategic allocations with actively managed, proprietary quantitative and tactical models, offering 13 distinct money‑management strategies that include small‑account models, sector‑tilt and rotation approaches, and option‑based collar strategies. Sonnet also offers a Private Asset Management program for high‑net‑worth clients that can use a wider set of instruments (including various options strategies), and it rebalances and monitors model portfolios regularly under its stated review processes.

A distinctive feature for a firm of this size is that senior personnel are affiliated with another registered investment adviser (WMA Financial, LLC), a relationship Sonnet discloses and subjects to compliance oversight as a potential conflict of interest. The brochure also notes advisors with insurance licenses who may receive commissions for insurance products, and the firm documents procedures to disclose and monitor those conflicts while maintaining a relatively broad menu of tactical and options‑based strategies that can have different tax, liquidity and turnover profiles than many peer model‑only managers.