Sonder Partners

Sonder Partners serves individual and high‑net‑worth clients and also works with other registered investment advisers, but its primary business is referring clients to a small set of unaffiliated advisory firms for ongoing management. The firm continues to provide discretionary portfolio management only on a legacy basis to a limited number of existing clients and facilitates use of third‑party money managers.

The firm conducts suitability assessments and diligence on a fixed roster of third‑party managers and model portfolios to match clients with an external manager or program, and it may assume discretion to hire, terminate, or reallocate among those managers on clients’ behalf. In its own limited management, Sonder Partners combines quantitative and qualitative security analysis and relies heavily on third‑party models and manager research rather than operating a broad in‑house investment platform.

Distinctive aspects include a referral‑first business model that contemplates receiving compensation from the advisers to whom it refers clients and an intentional restriction of direct portfolio management to legacy relationships rather than new business. The firm also discloses ownership and advisory ties with outside financial platforms and a venture capital fund, and operates with a very small client base relative to the scope of its referral activities.