Solido Financial LLC

Solido Financial LLC provides discretionary portfolio management and written financial planning to individuals, high‑net‑worth individuals, and business clients. The firm documents client goals and constraints in an Investment Policy Statement and implements portfolios across mutual funds, equities, fixed income, ETFs, real estate vehicles, and insurance products including annuities.

The adviser follows a five‑step fact‑finding and planning process to build client‑specific IPSs, typically exercises discretionary trading authority, and reviews accounts at least quarterly with custodian statements delivered quarterly. Methods of analysis include both fundamental and technical approaches, and the firm uses a range of strategies including long‑ and short‑term trading, options, margin, and, when appropriate, alternative investments such as REITs, hedge funds, and private placements.

What is distinctive about this firm is that the principal also conducts insurance agency activities through an affiliated insurance entity and is a registered representative of a broker‑dealer, so the firm may recommend commissionable insurance and securities products; those relationships are disclosed and the firm describes policies intended to mitigate related conflicts of interest and confirms clients are not required to purchase through affiliated channels. The adviser manages roughly $19.3 million across a small number of client accounts, which may result in relatively direct, hands‑on oversight compared with larger firms.