Solid Rock Investment Advisory LLC
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$1,278,600
Total clients
28
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
28
Average account size
$45,664
About
Solid Rock Investment Advisory LLC is a state‑registered independent advisory firm that provides discretionary asset management along with financial planning and consultation services. It offers ongoing portfolio management tailored to individual goals and time horizons, plus full financial plans and topic‑specific consultations.
The firm’s investment approach is client‑driven and combines fundamental analysis and charting with both long‑term and short‑term strategies, implemented under discretionary trading authority. Accounts are reviewed at least quarterly for suitability, target allocation and rebalancing, and the firm directs clients to a designated custodian for trade execution and reporting.
Notably, the firm is affiliated with an insurance practice and the principal devotes a substantial portion of professional time to insurance activities; the brochure discloses that commission‑based insurance products may be offered and represents a potential conflict of interest. The advisory practice also emphasizes serving individuals, high‑net‑worth clients, trusts and estates and does not indicate a focus on non‑HNW retail individual clients, and it operates with a small client roster and modest assets under management.
Client services
Financial planning
Portfolio management
Expertise
General retirement planning
Cash flow / budgeting
General tax planning
Wealth management
Fee options
$0 - $100,000: 1.25% annually $100,001 - $500,000: 1.20% annually $500,001 - $1,000,000: 1.00% annually $1,000,001+: 0.90% annually
$175 per hour with a minimum of 3 hours for a full financial plan
Main office location
Solid Rock Investment Advisory LLC
1510 Stuart Rd Ne, Ste 204 C
Cleveland TN 37312, United States
Number of offices
1
Most active in
Solid Rock Investment Advisory LLC has reported serving >5 clients in these states in the last 12 months.
Tennessee
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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