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Smith Bruer

Updated today

Client assets under management

$173,099,548

Clients

250

24% high-net worth

Advisors

6

of 6 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

42

Low

Average account size

$692,398

About

Smith Bruer provides discretionary and non‑discretionary portfolio management, pension consulting, and complimentary financial planning to individuals (including high‑net‑worth clients) and employee benefit plans. The firm serves both retail clients and plan sponsors, tailoring portfolios through customized allocations and model strategies.

Investment advice emphasizes mutual funds and exchange‑traded funds and draws on modern portfolio theory, with ongoing monitoring and periodic rebalancing; in some cases the firm manages previously held client securities on a non‑discretionary basis. Smith Bruer also utilizes Dimensional Fund Advisors (DFA) funds in certain client accounts, which are available only through approved advisors and carry transition restrictions if clients move to a non‑approved manager.

A distinctive feature is that the firm uses client testimonials in its advertising, a practice uncommon among similar team firms. Advisors at Smith Bruer are licensed as unaffiliated insurance agents and may include insurance analysis within planning, the firm typically requires a $1 million advisory account minimum (which may be waived), and it generally directs custody and trade execution to Charles Schwab.

Client services

Portfolio management Pension consulting Financial consulting

Expertise

Wealth management

Fee options

Percentage

$0 - $1,000,000: 1.25% $1,000,001 - $2,500,000: 0.90% $2,500,001 - $5,000,000: 0.75% $5,000,001+: 0.50%

Other

Account minimum: $1,000,000 Fee-only: Asset-based fees as per tiered schedule; no commissions earned; financial planning complimentary for portfolio management clients.

Main office location

Smith Bruer

1700 Summit Lake Drive, Suite 102

Tallahassee FL 32317, United States

Number of offices

3

Most active in

Colorado · Florida · Georgia · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Elizabeth B

CFP®, Series 65

Tallahassee, FL

Smith Bruer

Elizabeth Bruer is a financial advisor at Smith Bruer with three years of industry experience. She holds a Series 65 license and previously worked as a home educator for 15 years. Smith Bruer serves individual and high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary and non-discretionary portfolio management alongside pension consulting. The firm customizes portfolios based on client objectives and risk tolerance, primarily recommending mutual funds and ETFs, and provides complimentary financial planning to clients engaged in its portfolio management services.

Wealth management
user avatar

Joseph S

CFP®, Series 66

Tallahassee, FL

Smith Bruer

Joseph Sunday is a CFP®-certified financial advisor with 12 years of industry experience. He currently works at Smith Bruer and previously held roles at Tim Smith & Associates and Wilbanks Securities. In addition to his advisory work, he is licensed as an independent insurance agent, selling fixed and health insurance products. Smith Bruer serves individual and high-net-worth clients, as well as pension plans, charitable organizations, and businesses, offering discretionary and non-discretionary portfolio management alongside pension consulting. The firm customizes portfolios based on client objectives and risk tolerance, primarily recommending mutual funds and ETFs, and provides complimentary financial planning to clients using its portfolio management services.

Wealth management
user avatar

Steven H

CFP®, Series 66

Tallahassee, FL

Smith Bruer

Steven Hiraga is a CFP® with 11 years of experience in the financial industry. He has been with Smith Bruer since 2015 and previously worked at Partnervest Advisory Services, LLC. Outside of his advisory role, he is a member of TRAM Ventures LLC, which raises capital to support pharmaceutical drug development at Florida State University. Smith Bruer serves individual and high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary and non-discretionary portfolio management along with pension consulting. The firm customizes portfolios based on client objectives and risk tolerance, primarily recommending mutual funds and ETFs, and provides complimentary financial planning to clients who engage its portfolio management services.

Wealth management
user avatar

Canyon G

Series 65

Tallahassee, FL

Smith Bruer

Canyon Gray is a financial advisor at Smith Bruer in Tallahassee, FL, holding a Series 65 designation with one year of industry experience. Prior to joining Smith Bruer, he worked at Synovus Bank and TMBC, LLC and was a full-time student for eight years. Smith Bruer serves individual and high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses, providing discretionary and non-discretionary portfolio management alongside pension consulting. The firm customizes portfolios based on client objectives and risk tolerance, using strategies that include model portfolios and Modern Portfolio Theory, primarily recommending mutual funds and ETFs.

Wealth management
user avatar

George S

Series 66

Tallahassee, FL

Smith Bruer

George Smith is a financial advisor with Smith Bruer in Tallahassee, FL, holding a Series 66 credential and 23 years of industry experience. He has worked at Smith Bruer since 2015 and previously spent a year at Partnervest Advisory Services, LLC. Smith serves on the board of YoungLife, a Christian ministry focused on high school students. Smith Bruer serves individual and high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses, offering discretionary and non-discretionary portfolio management alongside pension consulting. The firm provides customized portfolios based on client objectives and risk tolerance, employing strategies that include model portfolios, Modern Portfolio Theory, and the use of mutual funds and ETFs.

Wealth management
user avatar

Rene B

CFP®, Series 66

Tallahassee, FL

Smith Bruer

Rene Bruer is a CFP® with 18 years of industry experience, currently serving as an advisor at Smith Bruer in Tallahassee, FL. He has been with Smith Bruer Advisors since 2015 and previously worked at Partnervest Advisory Services, LLC. Bruer also teaches undergraduate students as an adjunct faculty member at Flagler College. Smith Bruer serves individual and high-net-worth clients, pension and profit-sharing plans, charitable organizations, and businesses. The firm provides discretionary and non-discretionary portfolio management along with pension consulting, offering customized portfolios that incorporate model portfolios, Modern Portfolio Theory, and both long- and short-term purchase strategies.

Wealth management
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