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SmartPlan Investing

Updated today

Client assets under management

$0

Clients

249

0% high-net worth

Advisors

4

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

62

Typical

Average account size

$0

About

SmartPlan Investing serves individual investors as well as pension/profit‑sharing plans, corporations, and other business entities, providing financial coaching, comprehensive financial planning, and regular investor education. The firm offers investment consulting and monitoring services through a co‑advisor arrangement rather than directly executing portfolio management for clients.

The firm states an investment philosophy grounded in academic investing principles and relies on Matson Money’s allocation models, which use Modern Portfolio Theory and an efficient‑market approach to construct diversified, fund‑of‑fund portfolios that are reviewed and typically rebalanced quarterly. SmartPlan prepares portfolio analyses (MRI), helps clients select appropriate allocation models and account setup, and acts as a liaison while Matson Money implements discretionary trading and ongoing portfolio management.

Noteworthy aspects include an affiliation with an accounting practice and an owner who is a certified public accountant, which may create closer coordination between tax/accounting and advisory services, and a recurring program of investor education workshops that are often offered at no fee. The firm also provides clients access to a Right Capital data‑consolidation platform, explicitly does not take custody or exercise investment discretion itself, and typically recommends a single portfolio manager while monitoring that manager on clients’ behalf.

Client services

Financial planning Educational seminars or workshops Investment consulting & monitoring

Occupation focus

Doctor or Medical Professional

Fee options

Percentage

$0 - $500,000: 0.99% annually $500,001 - $1,000,000: 0.99% annually $1,000,001 - $4,000,000: 0.75% annually $4,000,001+: 0.50% annually

Commissions

Representatives may receive commissions from insurance products purchased by clients

Other

Minimum fee: $250 to $1,000, negotiable, for Free-Market Investment Analysis (MRI) or Fiduciary Investment Analysis Fee-only: Negotiable fees for financial planning depending on work and complexity; initial consultation and investor education events often no fee

Main office location

SmartPlan Investing

14255 Us Highway 1, Suite 240

Juno Beach FL 33408, United States

Number of offices

3

Most active in

Florida · Georgia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joshua H

Series 63, Series 65

Juno Beach, FL

SmartPlan Investing

Joshua Helman is a financial advisor at SmartPlan Investing with 20 years of industry experience. He holds Series 63 and Series 65 licenses and has been associated with Financial Planning Counselors, Inc. since 2007. In addition to his advisory work, Helman practices emergency medicine as an independent contractor physician. SmartPlan Investing serves individual investors, pension and profit-sharing plans, and business clients by providing financial coaching, planning, and investor education workshops. The firm employs academic investing principles and collaborates with Matson Money for portfolio management, emphasizing client coaching and regular portfolio reviews.

Doctor or Medical Professional
user avatar

Jennifer F

Series 65

Juno Beach, FL

SmartPlan Investing

Jennifer Foster is a Series 65-licensed financial advisor with eight years of industry experience. She is affiliated with SmartPlan Investing and has been associated with Financial Planning Counselors Inc. since 2010. SmartPlan Investing primarily serves individual investors along with pension and profit-sharing plans and business clients, offering financial coaching, planning, and investor education workshops. The firm employs an academic investing approach using Modern Portfolio Theory and efficient-market allocation models through the Matson Money platform, emphasizing client coaching and portfolio analysis while partnering with a third-party portfolio manager for discretionary trading and rebalancing.

Doctor or Medical Professional
user avatar

Robroy W

Series 65

Atlanta, GA

SmartPlan Investing

Robroy Wiley is a financial advisor at SmartPlan Investing in Atlanta, GA, holding a Series 65 designation with 12 years of industry experience. He has been with SmartPlan Investing since 2011. SmartPlan Investing serves primarily individual investors, along with pension and profit-sharing plans and business clients, offering financial coaching, planning, and investor education workshops. The firm uses academic investing principles and the Matson Money platform to create diversified portfolios, emphasizing client coaching and periodic reviews while partnering with third-party portfolio managers for discretionary trading and rebalancing.

Doctor or Medical Professional
user avatar

Roy W

Series 63, Series 66

Juno Beach, FL

SmartPlan Investing

Roy Wiley is a financial advisor with SmartPlan Investing in Juno Beach, FL, holding Series 63 and Series 66 licenses and bringing 20 years of industry experience. He has been with Financial Planning Counselors, Inc. DBA SmartPlan Investing since 2010 and has operated Covenant Financial & Tax, Inc. DBA SmartPlan Financial Services since 1994. Wiley is also a licensed CPA and insurance agent in Florida, with additional experience in tax, accounting, and payroll services through his firm Covenant Financial, P.A. SmartPlan Investing primarily serves individual investors along with pension and profit-sharing plans and business clients, offering financial coaching, planning, and investor education workshops. The firm employs academic investing principles and partners with Matson Money to provide diversified portfolio construction, while emphasizing client coaching and ongoing investment monitoring through a co-advisory arrangement.

Doctor or Medical Professional
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