Smart Portfolios, LLC

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Client assets under management

$209,593,137

Clients

150

39% high-net worth

Advisors

of 6 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Low

Average account size

$1,397,288

About

Smart Portfolios, LLC provides investment management and financial planning to retail clients, including high‑net‑worth individuals, through discretionary portfolio management, signal subscription services, and stand‑alone consulting. The firm applies pre‑developed asset‑allocation models to client accounts and offers customized strategy solutions on request.

The firm’s investment approach is model‑driven, centered on five core strategies that use a proprietary Dynamic Portfolio Optimization engine based on Dynamic Risk Theory, with mutual‑fund‑based Smart Strategic models informed by iM Global Partner research; Smart Portfolios may also incorporate fundamental, macroeconomic, or technical analysis. Implementation typically favors ETFs for tactical exposure, the firm has an AI policy governing limited use of AI tools in analysis, and it does not exercise discretionary authority to purchase cryptocurrencies for client accounts.

Noteworthy differences from many peers include a formal practice of compensating third‑party promoters for client referrals — with written disclosure provided to prospective clients — and a sub‑advisory relationship with O’Shaughnessy Asset Management for selected client allocations. Smart Portfolios also offers signal services to subscribers and integrates external research and sub‑advisory allocations into its model framework, reflecting a multi‑source, model‑centric approach.

Client services

Financial planning Portfolio management

Expertise

ESG / Sustainable investing Active portfolio management Real estate investing Private / alternative investments Concentrated stock management

Fee options

Fixed

Flat fees may be charged at discretion; fee waivers and negotiations possible.

Percentage

$0 - $1,000,000: 1.50% $1,000,001 - $2,000,000: 1.20% $2,000,001 - $4,000,000: 1.00% $4,000,001 - $6,000,000: 0.90% $6,000,001 - $7,000,000: 0.80% $7,000,001 - $8,000,000: 0.70% $8,000,001+: Negotiable

Other

Account minimum: $100,000

Main office location

Smart Portfolios, LLC

17849 Ballinger Way Ne

Lake Forest Park WA 98155, United States

Number of offices

Most active in

Arizona · California · Idaho · Louisiana · Washington

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

Website 206-686-3636

Advisors at this firm

Keith C

Series 65

Lake Forest Park, WA

Smart Portfolios, LLC

Keith Campbell is a financial advisor at Smart Portfolios, LLC with 11 years of industry experience. He holds a Series 65 designation and has been with Smart Portfolios since 2012. Smart Portfolios serves retail clients, including high-net-worth individuals, by providing model-based portfolio management, signal subscription services, and standalone financial planning and consulting. The firm uses a proprietary Dynamic Portfolio Optimization engine informed by Dynamic Risk Theory to adjust asset allocations and offers both discretionary management and non-discretionary signal services.

ESG / Sustainable investing Active portfolio management Real estate investing Private / alternative investments Concentrated stock management

Philip M

CFA®, Series 63, Series 65

Lake Forest Park, WA

Smart Portfolios, LLC

Philip Murphy is a CFA® charterholder with 22 years of industry experience. He is affiliated with Smart Portfolios, LLC and has worked at PLM Investment Advisers, Inc. since 2006. Smart Portfolios serves retail clients, including high-net-worth individuals, by providing model-based portfolio management, signal subscription services, and standalone financial planning. The firm uses a proprietary Dynamic Portfolio Optimization engine and combines in-house modeling with third-party research and sub-advisory relationships to manage discretionary and non-discretionary assets.

ESG / Sustainable investing Active portfolio management Real estate investing Private / alternative investments Concentrated stock management

Bryce J

Series 63, Series 65

Lake Forest Park, WA

Smart Portfolios, LLC

Bryce James is a financial advisor at Smart Portfolios, LLC with 24 years of industry experience. He has been with Smart Portfolios since 2005 and holds Series 63 and Series 65 designations. Smart Portfolios serves retail clients, including high-net-worth individuals, offering model-based portfolio management, signal subscription services, and standalone financial planning. The firm uses a proprietary Dynamic Portfolio Optimization engine and combines in-house modeling with third-party research to manage approximately $203 million in assets.

ESG / Sustainable investing Active portfolio management Real estate investing Private / alternative investments Concentrated stock management

Mark B

CFP®, Series 63, Series 65

Lake Forest Park, WA

Smart Portfolios, LLC

Mark Bergeron is a CFP® with 26 years of industry experience, currently serving at WLFB Inc. in Bellevue, WA. He has worked at WLFB since 1997 and has been involved with Smart Portfolios, LLC since 2019. Bergeron is also active as an insurance broker, focusing on life and disability insurance. WLFB Inc. is a small, supported registered investment adviser that serves individuals, trusts, closely held businesses, and pension plans. The firm provides financial and retirement planning and refers clients to third-party investment managers, operating on a non-discretionary basis with an emphasis on diversification and manager monitoring.

ESG / Sustainable investing Active portfolio management Real estate investing Private / alternative investments Concentrated stock management

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