SM Scherr Financial LLC

SM Scherr Financial LLC is a wealth management firm that provides comprehensive financial planning and investment management to individuals, high‑net‑worth clients, and business owners. Services described in the brochure include retirement, trust and estate, income tax, risk and insurance planning, benefits and charitable planning, business succession planning, and investment management.

The firm primarily implements client portfolios through third‑party money managers, with documented relationships that include SEI Investments, American Funds, Charles Schwab Advisor Services and access to Envestnet; it assists clients in selecting and monitoring those managers. The brochure also notes the firm uses charting, fundamental, technical and cyclical analysis, and currently manages client accounts on a non‑discretionary basis while typically obtaining discretionary authority at account outset.

What is noteworthy relative to peers is that the firm — a solo adviser with over $108 million in assets under management and a relatively small client base — reports relationships with corporate or business clients, charitable organizations and pension or profit‑sharing plans, which is uncommon for independent single‑advisor firms. The firm also engages in insurance and annuity sales (receiving commissions), may act as a solicitor for third‑party managers, and discloses receipt of indirect support services from custodians and managers, all factors that can create potential conflicts the firm says it manages under its fiduciary duties (including ERISA obligations for plan clients).