Sincerus Advisory logo

Sincerus Advisory

Updated today

Client assets under management

$175,575,120

Clients

158

28% high-net worth

Advisors

3

of 4 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

53

Typical

Average account size

$1,111,235

About

Sincerus Advisory is an SEC-registered investment adviser that serves individual clients (including high‑net‑worth households) and institutional entities, offering discretionary portfolio management, standalone financial planning, and a comprehensive subscription-style planning service. The firm manages roughly $222 million across about 158 client relationships and also assists clients in selecting and monitoring third‑party sub‑advisers when appropriate.

The firm typically combines passive portfolio construction—using index mutual funds and ETFs—with active tools, including fundamental, technical, and charting analysis, to build individualized asset allocation targets and investment plans. Most accounts are managed on a discretionary basis with the ability for clients to impose investment restrictions, and clients receive ongoing monitoring and periodic plan reviews under the comprehensive planning engagement.

Two features that distinguish Sincerus from many peers are its multi-office footprint and its public presentation of third‑party ratings: the firm reports operating five offices and discloses that it advertises outside ratings. The advisory team is compact (three advisors) but highly credentialed (multiple CFP certifications and a CFA designation among the professionals), the firm generally limits custody to fee withdrawals (including standing letters of authorization), and it executes client trades on an individual account basis rather than aggregating orders.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance

Fee options

Fixed

Comprehensive Financial Planning: upfront fee of $5,000 plus ongoing annual fees ranging from $5,000 to $20,000, paid monthly, quarterly, or semi-annually

Percentage

$0 - $2,000,000: 1.00% $2,000,001 - $10,000,000: 0.75% $10,000,001+: 0.50%

Subscriptions

Comprehensive Financial Planning ongoing fees paid monthly, quarterly, or semi-annually

Other

Minimum fee: Minimum annual fee of $7,000 for any investment advisory services

Main office location

Sincerus Advisory

New York NY, United States

Number of offices

5

Most active in

California · Georgia · New Hampshire · New Jersey · New York · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Daniel R

CFP®, Series 65

New York, NY

Sincerus Advisory

Daniel Ryan is a CFP® and Series 65-licensed financial advisor with eight years of industry experience. He has worked at Sincerus Advisory since 2019 and previously spent ten years at RCL Advisors, LLC. Sincerus Advisory provides investment management and financial planning services to individuals, including high-net-worth clients, as well as institutional entities such as corporations, pension plans, and charitable organizations. The firm employs a combination of fundamental, technical, and charting analysis alongside passive investment strategies and typically manages accounts on a discretionary basis.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance
user avatar

David W

CFP®, CFA®, Series 63, Series 65

New York, NY

Sincerus Advisory

David Wilson is a CFP® and CFA® charterholder with 23 years of experience in the financial industry. He has worked at Sincerus Advisory since 2020 and previously spent 11 years at Watts Capital Partners LLC. Sincerus Advisory is an SEC-registered firm that provides investment management and financial planning services to individuals, including high-net-worth clients, as well as institutional entities such as corporations and pension plans. The firm combines fundamental, technical, and charting analysis with passive investment strategies and manages approximately $180 million in assets across a multi-office presence.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance
user avatar

Valerie W

CFP®, Series 63, Series 65

Fayetteville, GA

Sincerus Advisory

Valerie Williams is a CFP® professional with 24 years of industry experience, currently serving at Sincerus Advisory since 2022. Her prior roles include positions at Capital Investment Group, Inc., MWA Financial Services Inc, and Suntrust Capital Markets, Inc. She has also been an independent agent for Mutual Trust Life Insurance Co. since 2019. Sincerus Advisory provides investment management and financial planning services to individuals, including high-net-worth clients, as well as institutional entities such as corporations, pension plans, and charitable organizations. The firm employs a blend of fundamental, technical, and passive investment strategies and manages approximately $180 million in assets.

General retirement planning Cash flow / budgeting College savings (529s, UTMA, etc.) Business ownership considerations General estate planning guidance
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