SimplyRich
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$438,939,064
Clients
67
67% high-net worth
Advisors
2
of 2 employees
Firm type
Supported
1-3 advisors or $200M+ in AUM
Clients per advisor
34
LowAverage account size
$6,551,329
About
SimplyRich provides financial planning and discretionary investment management to individual and high‑net‑worth clients, generally requiring a minimum account size of $800,000. Portfolios are constructed to include individual equities, fixed income, mutual funds and ETFs, and where appropriate the firm may use options and commodities as part of client strategies.
The firm’s investment process is grounded in modern portfolio theory and emphasizes broad diversification and customized asset allocations tailored to each client’s goals, risk tolerance and time horizon. SimplyRich typically pursues a long‑term investment orientation but will implement shorter‑term trades for rebalancing or cash needs, monitoring accounts on a regular basis and managing client accounts on a discretionary basis subject to agreed restrictions.
Distinctive features include a relatively large level of assets under management for a small advisory team and the firm’s use of a third‑party administrator (Consider It Done, Inc.) to perform client contact and back‑office functions. Firm principals bring a background that includes CPA credentials and family‑office experience, and the firm operates as a fee‑only adviser without performance‑based or wrap fee programs.
Client services
Expertise
Fee options
$0 - $1,000,000: 0.50% annually $1,000,001+: 0.20% annually
Account minimum: $800,000 Fee-only: Annual rate of $3,000 plus 0.20% of assets under management
Most active in
California · New York · Oregon · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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