Simply Steward

Simply Steward is a fee-only registered investment adviser that provides comprehensive financial planning and portfolio management to individuals, families, and small‑business owners, with particular emphasis on clients nearing retirement and business exit planning. Its service menu includes an ongoing Steward 360 relationship, a one‑time Steward Limited planning engagement, investment management, and tax, estate, insurance, and small‑business planning support; the brochure also notes the firm offers complimentary seminars and webinars for clients and prospects.

The firm develops a written Investment Policy Statement for each client and generally requires discretionary authority for new accounts, implementing portfolios that combine a primarily passive core with an active sleeve tilted toward smaller, value‑oriented equity exposures. Investment selection and portfolio adjustments are guided by fundamental, quantitative, and cyclical analysis, with an emphasis on diversification, periodic rebalancing, and tax‑efficient structuring using no‑load mutual funds, ETFs, bonds, and select individual securities.

Compared with many peers, the brochure highlights that Simply Steward serves a small client base and manages roughly $22.9 million in assets, and it expressly offers regular educational seminars and webinars—a practice the filing notes as part of its outreach to both existing and prospective clients. The brochure also discloses that the firm’s principal holds CPA and CFP credentials and that the firm uses institutional custody services that provide practice support (which the firm identifies and addresses as a potential conflict of interest).