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Simply Human Advisors

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Client assets under management

$23,310,210

Clients

13

62% high-net-worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor with up to 2 employees

Clients per advisor

13

Low

Average account size

$1,793,093

About

Simply Human Advisors provides fee-only financial planning and discretionary investment management to individual and high‑net‑worth clients. Services include ongoing comprehensive planning (retirement, estate, tax, business planning, insurance, and investment analysis) as well as limited-scope hourly planning engagements.

The firm’s investment approach emphasizes Modern Portfolio Theory, combining passive and active strategies with an asset-allocation focus, diversification, tax efficiency, and a long-term time horizon. Portfolio construction considers fund holdings, liquidity, tax characteristics, and strategic/“smart beta” factors, and the adviser implements ongoing monitoring while accommodating reasonable client‑imposed investment restrictions.

Noteworthy distinctions include a concentrated client base—13 client relationships with roughly $23.3 million in assets under management—resulting in relatively high AUM per client and a focus on individualized planning. The firm’s principal holds multiple professional credentials (CFP®, CPA, PFS) and has trust administration experience; the firm does not aggregate trades into block orders, does not vote client proxies, and relies on custodian statements rather than providing firm‑prepared annual performance reports.

Client services

Financial planning Portfolio management

Expertise

Business ownership considerations Cash flow / budgeting College savings (529s, UTMA, etc.) Retirement income strategy

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Fee options

Percentage

0.75% annually

Project-based

$250 per hour

Other

Minimum fee: Minimum fee of $7,500 and maximum fee of $30,000 annually Fee-only: Firm is fee-only, compensated solely by clients for advisory services

Main office location

Simply Human Advisors

Abilene TX, United States

Number of offices

1

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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