SimplifiedFP

SimplifiedFP is a fee-only registered investment adviser that provides portfolio management, financial planning (project-based and ongoing), and retirement plan consulting and management to high‑net‑worth individuals, non‑profit organizations, and employer‑sponsored plans. As of December 31, 2025, the firm reported approximately $51.25 million in assets under management across 54 client relationships and operates as a single‑advisor practice.

The firm implements asset‑allocation driven strategies that combine passive and active funds, may utilize outside managers and Schwab Model Portfolios, and typically manages client accounts on a discretionary basis while offering ongoing financial planning and tax‑aware investment analysis. For employer clients, SimplifiedFP provides plan‑level services such as investment policy development, fund reviews, fee analysis, participant education, and vendor searches, and discloses that it acts as an ERISA fiduciary and can serve as a 3(38) investment manager when engaged.

What is noteworthy about SimplifiedFP relative to many independent peers is its emphasis on retirement plan and pension consulting and the provision of discretionary retirement plan management—services that are less common among solo independent advisers. The firm also generally does not serve typical non‑high‑net‑worth retail individual clients, requires custody through its recommended institutional custodian, and does not accept commissions or performance‑based fees.