Simplified Planning and Investments
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$8,432,251
Total clients
6
0% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
6
Average account size
$1,405,375
About
Simplified Planning and Investments is an independent, fee-only registered investment adviser that provides investment management, comprehensive and project-based financial planning, and a stand-alone financial coaching offering to individual and high-net-worth clients. The firm operates as a solo adviser and manages roughly $8.4 million across a very small number of client households.
The firm’s investment approach is asset-allocation driven and informed by modern portfolio theory, combining passive and active funds and the selective use of outside managers with discretionary trading authority where authorized. Financial planning is offered as ongoing engagements or limited project-based work, and a one-time coaching package is available for targeted budgeting, debt, or retirement planning topics.
Distinctive features compared with many peers include the explicit construction of values-based portfolios—using ESG research, positive/negative screens, or customized individual-security selections to reflect socially conscious or biblical principles—and a separate financial coaching product that does not include ongoing monitoring. The brochure also discloses household aggregation for fee breakpoints and the possibility that planning fees may be reduced or waived for clients who engage the firm for investment management.
Client services
Financial planning
Portfolio management
Fee options
Ongoing Financial Planning: $100 to $600 monthly in advance (fixed fee); Financial Coaching: $300 per session (two meetings).
$0 - $3,000,000: 0.80% $3,000,001+: Negotiable
Project-Based Financial Planning: $250/hour; Fees negotiable.
Fee-only: Fee-only firm; compensation is only from clients for services.
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Main office location
Simplified Planning and Investments
6165 Nw 86 Th St.
Johnston IA 50131, United States
Number of offices
1
Forms ADV
Quick links
Advisors at this firm
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