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Simplified Planning and Investments

Updated today

Total assets under management

$8,432,251

Total clients

6

0% high-net worth

Total advisors

1

of 1 employees

Firm size

Independent

1 advisor

Average clients per advisor

6

Average account size

$1,405,375

About

Simplified Planning and Investments is an independent, fee-only registered investment adviser that provides investment management, comprehensive and project-based financial planning, and a stand-alone financial coaching offering to individual and high-net-worth clients. The firm operates as a solo adviser and manages roughly $8.4 million across a very small number of client households.

The firm’s investment approach is asset-allocation driven and informed by modern portfolio theory, combining passive and active funds and the selective use of outside managers with discretionary trading authority where authorized. Financial planning is offered as ongoing engagements or limited project-based work, and a one-time coaching package is available for targeted budgeting, debt, or retirement planning topics.

Distinctive features compared with many peers include the explicit construction of values-based portfolios—using ESG research, positive/negative screens, or customized individual-security selections to reflect socially conscious or biblical principles—and a separate financial coaching product that does not include ongoing monitoring. The brochure also discloses household aggregation for fee breakpoints and the possibility that planning fees may be reduced or waived for clients who engage the firm for investment management.

Client services

Financial planning Portfolio management

Fee options

Fixed

Ongoing Financial Planning: $100 to $600 monthly in advance (fixed fee); Financial Coaching: $300 per session (two meetings).

Percentage

$0 - $3,000,000: 0.80% $3,000,001+: Negotiable

Project-based

Project-Based Financial Planning: $250/hour; Fees negotiable.

Other

Fee-only: Fee-only firm; compensation is only from clients for services.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Main office location

Simplified Planning and Investments

6165 Nw 86 Th St.

Johnston IA 50131, United States

Number of offices

1

Advisors at this firm

Ben G

CFP®

Johnston, IA

Simplified Planning and Investments

Hello, I am Ben. I started Simplified Planning and Investments out of a deep desire to make a real difference in people’s lives. For nearly a decade, I have had the privilege of guiding individuals and families through some of their most important financial decisions. Over time, I realized my greatest fulfillment comes from building meaningful relationships, truly understanding people’s stories, and helping them find peace of mind in areas that often cause stress and uncertainty. This led me to create a firm centered on people first - where financial planning is about more than money; it’s about impact, purpose, and simplicity. At Simplified Planning, everything begins with a passion for people. This firm was built on the belief that the foundation of finacial planning is built on relationships, trust, and helping others live with greater peace and purpose. Our purpose is to equip you to make confident financial decisions with clarity and ease. Every story is unique, and so is every financial plan. Exceptional financial planning starts with listening and understanding. That’s why we take a holistic, relationship-driven approach - thoughtfully blending overarching strategies with the important details that matter most to you. Because we work on a fee-only basis, our only focus is providing sound advice that puts your best interests first. By viewing your financial life as an integrated system - cash flow, investments, taxes, insurance, retirement, and estate considerations - we ensure each piece works together seamlessly, so your money serves your goals and values. Our aim is to simplify complexity, bring clarity to uncertainty, and provide a roadmap that balances today’s priorities with tomorrow’s vision. Outside of work, my life is centered around my family. We love traveling and discovering new places together. I stay connected to my community through commitments to my church, volunteering, and teaching personal finance. I’m also a high school football official, a passionate sports fan, and yes - one of those lawn guys. I look forward to connecting, understanding your story, and helping you create a financial life that reflects both your goals and your values - bringing clarity, confidence, and meaning every step of the way.

General retirement planning Gen Y/Millennials (Born 1980-1995)
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