SimpliciFi, LLC

The firm provides discretionary and non-discretionary investment management and financial planning for individuals, high-net-worth clients, trusts, estates, and businesses, constructing portfolios primarily from diversified mutual funds and ETFs. It operates as a small, single-advisor practice that works with a limited number of clients and establishes an Investment Policy Statement for each engagement.

The adviser employs a mix of fundamental, technical, and cyclical analysis to select funds, placing particular emphasis on tax-efficiency and using measures such as average returns and standard deviation when evaluating fund choices. Portfolios may be managed with long- or short-term time horizons, may retain legacy holdings for tax or fit reasons, and can involve trading of positions held for less than a year when necessary to meet client objectives.

Noteworthy distinctions include the firm’s sole managing member maintaining a substantial external role as a tax-preparation professional, which brings embedded tax-planning experience to client work while representing a significant time commitment outside the advisory practice. The firm also participates in Schwab Advisor Services and receives associated economic benefits from the custodian, accepts Venmo as a payment option, and includes project-based financial planning within its advisory engagements — features that are less common among similarly sized independent advisors.