Simpli-FI Alpha LLC

Simpli‑FI Alpha LLC provides ongoing portfolio management and investment advice to individuals, high‑net‑worth individuals, charitable organizations, and business entities. The firm prepares Investment Policy Statements, offers both discretionary and non‑discretionary services, and reports roughly $4.4 million in assets under management across a small client base.

Its investment process blends charting, fundamental, quantitative and technical analysis together with modern portfolio theory, and the firm implements strategies that can include long‑ and short‑term trading, options, margin and short sales across equities, ETFs, fixed income and real‑estate funds. Portfolios are documented by written IPSs, reviewed at least monthly, and implemented using aggregated execution and model‑portfolio tools through a designated custodian.

Noteworthy for a firm of its size, Simpli‑FI Alpha offers performance‑based fee arrangements to qualified clients, a billing structure that is relatively uncommon among peers. The firm also manages principals’ personal accounts alongside client accounts using the same custodial and block‑order allocation tools and requires clients to custody assets at a specific brokerage platform, practices it describes as aligning interests while employing documented controls to mitigate conflicts.