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Simple Life Financial

Updated today

Client assets under management

$35,210,668

Clients

25

40% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

13

Very Low

Average account size

$1,408,427

About

Simple Life Financial provides investment advisory and portfolio management services to individuals, families, and small businesses, generally working with clients who have at least $1 million in investable assets. The firm focuses on saving and investing for long-term goals such as retirement and college and manages approximately $35 million in client assets.

The firm constructs diversified portfolios primarily using mutual funds and exchange-traded funds and uses industry-standard profiling tools to tailor asset allocations to each client’s time horizon and risk tolerance. Unlike many peers, Simple Life Financial generally manages accounts on a non-discretionary basis and does not trade client accounts without obtaining specific client consent; account reviews are conducted annually or more frequently when client circumstances change.

Simple Life Financial is an independent, state-registered adviser that does not accept performance-based fees, reports compliance with CFP Board standards, and discloses no external financial industry affiliations. Client assets are held at qualified custodians rather than with the firm, and the firm has formal procedures for notifying clients of fee changes and providing an opt-out period.

Client services

Financial planning Portfolio management

Expertise

College savings (529s, UTMA, etc.)

Fee options

Fixed

Flat annual fees quoted as specific dollar amounts based on scope of services, number and type of accounts, asset levels, and complexity

Project-based

Approximately $400 per hour, may vary based on complexity and customization

Other

Account minimum: $1,000,000

Main office location

Simple Life Financial

El Cerrito CA, United States

Number of offices

2

Most active in

California

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Mark S

CFP®, Series 63, Series 66

El Cerrito, CA

Simple Life Financial

Mark Sifling is a Certified Financial Planner® with 20 years of industry experience. He has operated Simple Life Financial since 2006. In addition to his advisory work, he is principal consultant at Blu Pagoda LLC, a management consulting firm serving financial companies. Simple Life Financial provides investment advisory and portfolio management services to individuals, families, and small businesses, typically with at least $1 million in investable assets. The firm constructs diversified portfolios using mutual funds and ETFs and manages accounts primarily on a non-discretionary basis, tailoring allocations to clients’ time horizons and risk tolerance.

College savings (529s, UTMA, etc.)
user avatar

John C

Series 65

El Cerrito, CA

Simple Life Financial

John Collet is a financial advisor at Simple Life Financial in Vacaville, CA. He holds a Series 65 designation and began his advisory career in 2025. Prior to entering the financial industry, his work experience includes roles at Domino's, Target, and retail positions. Simple Life Financial provides investment advisory and portfolio management services to individuals, families, and small businesses, typically serving clients with at least $1 million in investable assets. The firm focuses on long-term savings and investing goals, constructing diversified portfolios primarily with mutual funds and ETFs, and generally manages accounts on a non-discretionary basis with regular client reviews.

College savings (529s, UTMA, etc.)
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