Silver Grove Advisory Services

Silver Grove Advisory Services is an SEC-registered, multi-advisor firm managing approximately $326.6 million for about 1,929 clients and serving individuals, high-net-worth individuals, trusts, estates, and retirement plan sponsors. The firm provides discretionary portfolio management using mutual funds, ETFs and, when appropriate, individual stocks, bonds and options, along with financial planning, estate-document facilitation, and retirement-plan consulting services.

The firm’s investment approach is primarily long-term and client-specific, emphasizing diversified, low-cost mutual fund and ETF allocations tailored to each client’s goals and risk tolerance while allowing tactical reallocations and short-term trades as needed. Silver Grove commonly implements strategies through third‑party model portfolios and independent managers, accessing multiple sponsored programs and robo‑advisory platforms (including LPL, SEI, Orion, Betterment, AssetMark and LVZ) and providing ongoing monitoring and rebalancing.

What is noteworthy about Silver Grove compared with many peers is its combination of brokerage/insurance activity and an accounting affiliation: several advisory personnel are registered representatives and licensed insurance agents, and the firm’s co-owners also co-own Sterling Tax & Accounting, Inc., enabling coordinated tax and estate-document services but creating potential conflicts of interest through commissions and affiliation income; clients are not required to use affiliated services. The firm also participates in advisor benefits programs and maintains a broad set of sponsored platform relationships, which increases access to model strategies and operational resources but can influence platform and manager recommendations.