Signify Wealth LLC logo

Signify Wealth LLC

Updated today

Client assets under management

$304,731,544

Clients

94

34% high-net worth

Advisors

4

of 17 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

24

Very Low

Average account size

$3,241,825

About

Signify Wealth provides discretionary investment management and financial planning services primarily to individual and high‑net‑worth clients and also works with privately held small business entities. In addition to managing accounts directly, the firm allocates client assets among third‑party managers through managed account platforms (including Dynasty and Envestnet) and offers crypto‑asset planning and custody access via Gemini.

The firm’s investment process combines fundamental and technical analysis and can employ both short‑ and long‑term trading across mutual funds, ETFs, individual equities, and fixed‑income securities, with discretionary authority for day‑to‑day decisions. Signify commonly constructs portfolios using internal management or SMA/UMA model portfolios and may recommend privately placed securities and unaffiliated private pooled vehicles to qualified investors.

Distinctive for a team firm of this size, Signify sponsors and advises special‑purpose vehicles (for example, the Minerva RMC II) and serves as a private fund adviser, receiving carried interest as part of its co‑manager role — a structure that introduces performance‑based conflicts the firm discloses and seeks to mitigate. The firm’s affiliated non‑advisory businesses (including a bookkeeping/business management affiliate and a financial‑education affiliate) and its specified custodian relationships are additional operational features that produce potential conflicts and custody considerations not common to many peers.

Client services

Financial planning Portfolio management Selection of other advisers Bill payment coordination

Expertise

Private / alternative investments

Occupation focus

Founder/Business Owner

Fee options

Percentage

1% annually

Performance-based

5% carry on profits from Special Purpose Vehicles (SPVs) as co-manager, detailed in SPV offering documents

Other

Account minimum: $250,000

Main office location

Signify Wealth LLC

7750 Clayton Road, Suite 100

St. Louis MO 63117, United States

Number of offices

1

Most active in

California · Florida · Georgia · Louisiana · Missouri · South Carolina · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Erica J

CFP®

St. Louis, MO

Signify Wealth LLC

Erica James is a CFP® professional with four years of industry experience, currently serving at Signify Wealth LLC. Her prior roles include positions at Creative Planning, LLC and SBSB Financial Advisors. Outside of her advisory work, she has experience managing a townhome rental property. Signify Wealth is a small team firm offering discretionary investment management and financial planning services to individuals, high-net-worth clients, and privately held small businesses. The firm employs a mix of internally managed portfolios and third-party managers, often using model portfolios and managed account solutions, and provides specialized services including private pooled investment vehicles and cryptoasset planning.

Private / alternative investments Founder/Business Owner
user avatar

Calvin W

Series 65, Series 66

St. Louis, MO

Signify Wealth LLC

Calvin Williams is a financial advisor at Signify Wealth LLC in St. Louis, MO, holding Series 65 and Series 66 licenses with three years of industry experience. His work history includes roles at Signify Wealth LLC and Edward Jones, as well as prior experience at Quiktrip. Signify Wealth is a small team advisory firm managing approximately $284 million across about 115 client relationships. The firm offers discretionary investment management and financial planning services to individuals, high-net-worth clients, and privately held small businesses, utilizing model portfolios, managed account solutions, and a mix of internal and third-party management strategies.

Private / alternative investments Founder/Business Owner
user avatar

Morgan S

Series 66

St. Louis, MO

Signify Wealth LLC

Morgan Summers is a financial advisor at Signify Wealth LLC with six years of industry experience. He holds a Series 66 designation and previously worked at Raymond James for eight years. His background also includes roles with Alpha Kappa Alpha Sorority Inc. and The National Society of High School Scholars. Signify Wealth is a small team advisory firm serving individuals, high-net-worth clients, and privately held small businesses. The firm provides discretionary investment management and financial planning, utilizing a combination of internally managed portfolios and third-party managers, and is notable for sponsoring private pooled investment vehicles alongside offering integrated cryptoasset planning and custody services.

Private / alternative investments Founder/Business Owner
user avatar

Stephen R

CFP®, Series 63, Series 65

St. Louis, MO

Signify Wealth LLC

Stephen Rhodes is a CFP® with 22 years of industry experience, currently serving at Signify Wealth LLC since 2015. He has also been involved with Signify Business Management LLC and Signify University LLC, overseeing operations at both entities. Outside of his advisory role, Rhodes owns Katalysis Ventures LLC, a holding company for his personal private investments, and he is the owner of Talent Commerce Summit, a non-investment related business. Signify Wealth is a small team advisory firm managing approximately $284 million across 115 client relationships. The firm provides discretionary investment management and financial planning services to individuals, high-net-worth clients, and privately held small businesses, utilizing a mix of internal management and third-party solutions, including private pooled investment vehicles and cryptoasset planning.

Private / alternative investments Founder/Business Owner
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