Sierra Hotel Financial LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$24,353,460
Total clients
59
14% high-net worth
Total advisors
2
of 3 employees
Firm size
Supported
1-3 advisors or $200M+ in AUM
Average clients per advisor
30
Average account size
$412,771
About
Sierra Hotel Financial LLC is a two‑advisor registered investment adviser managing roughly $24 million for about 59 clients, serving individuals, high‑net‑worth individuals, and business entities. The firm provides discretionary asset management, ongoing financial planning and consulting, and retirement plan advisory services under ERISA as either a 3(21) adviser or a 3(38) investment manager.
The firm offers both limited management using model portfolios and UMAs on the Altruist platform and a full discretionary management option that permits greater customization, including tax‑loss harvesting, direct indexing, and purchases of individual stocks and bonds; it also may appoint sub‑advisors to manage portions of client portfolios. Financial planning is delivered as a multi‑meeting process with periodic (typically quarterly) reviews and can be provided standalone or alongside portfolio management, with clients able to impose written investment restrictions.
Noteworthy for a firm of this scale is the combination of ERISA 3(38) discretionary plan services and advanced portfolio features (direct indexing and tax‑loss harvesting) alongside a sub‑advisor model executed via a modern custody/platform relationship. Leadership blends recently registered and long‑tenured professionals, and the firm generally leaves proxy voting to clients unless assistance is requested.
Client services
Expertise
Occupation focus
Fee options
$0 - $499,999.99: 1.30% annually $500,000 - $999,999.99: 1.05% annually $1,000,000 - $1,499,999.99: 0.95% annually $1,500,000 - $1,999,999.99: 0.85% annually $2,000,000+: 0.75% annually
Account minimum: $250,000 Fee-only: Fixed annual fees for ongoing financial planning ranging from $6,000 to $15,000 for clients under $5,000,000. Fees negotiable and may exceed $100,000 annually for clients above $5,000,000.
Main office location
Sierra Hotel Financial LLC
Triangle VA, United States
Number of offices
3
Most active in
California · Louisiana · Maryland · Ohio · Texas · Virginia
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Not sure where to start?
We'll help you think it through – whether you ultimately need an advisor or not.
Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.
By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")