Sierra Financial Planning & Asset Management
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Total assets under management
$25,594,382
Total clients
9
22% high-net worth
Total advisors
1
of 1 employees
Firm size
Independent
1 advisor
Average clients per advisor
9
Average account size
$2,843,820
About
Sierra Financial Planning & Asset Management provides financial planning and portfolio management for individual clients, preparing comprehensive written plans and implementing agreed-upon asset allocations. Asset management services include mapping asset classes to index-based investments, annual rebalancing, periodic tax‑loss harvesting, and custodial account access with statements through Charles Schwab Institutional.
The firm follows a globally diversified, index-oriented, buy-and-hold approach designed to capture broad asset class returns and rebalances to target allocations; clients receive quarterly performance reports and an annual in-person portfolio review. The practice manages roughly $20.1 million for a small client base and operates on a non-discretionary basis, so transactions are executed only with the client’s written or electronic consent.
Distinctive for a solo independent adviser, the firm’s assets are primarily non-discretionary — an uncommon arrangement among peers — and it does not employ percentage-of-assets fees, instead negotiating flat advisory fees. The principal holds both CFP® and CPA credentials with a long background in accounting and financial management, and the adviser does not vote client proxies, leaving proxy voting to clients.
Client services
Expertise
Fee options
Financial Planning services charged as negotiated flat fees, varying by complexity
Hourly rates are $250 per hour
Account minimum: $4,000 minimum for Asset Management Services; No minimum for Financial Planning services Minimum fee: Generally, the minimum fee is $4,000 for Asset Management Services Fee-only: Financial Planning fees negotiated on a flat fee basis, ranging from $4,000 to an amount determined by complexity; Asset Management fees negotiated on a flat fee basis
Main office location
Sierra Financial Planning & Asset Management
1380 Lead Hill Blvd.,, Suite 106
Roseville CA 95661, United States
Number of offices
1
Most active in
California
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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