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Shufro, Rose & CO., LLC

Updated today

Client assets under management

$2,306,634,944

Clients

1,207

45% high-net worth

Advisors

12

of 27 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

101

High

Average account size

$1,911,048

About

Shufro, Rose & Co. provides discretionary and non-discretionary investment management and financial planning to individuals, high‑net‑worth clients, trusts, retirement accounts and a range of institutional and family group accounts. The firm manages separately managed accounts, offers ERISA 3(21) fiduciary services for retirement plans, and makes available American Funds 529 plan investments and selected alternative private funds to qualified investors.

Founded in 1938 and owned by its working principals, the firm emphasizes individualized, long‑term portfolio management with each account assigned to a primary Portfolio Manager or a small team; portfolio construction typically includes equities, fixed income, mutual funds and ETFs and may incorporate short‑term bond funds or cash sweep programs. SRC uses outside research providers and electronic portfolio management/rebalancing tools, may engage independent sub‑advisers for portions of client assets while providing consolidated reporting, and notes that one Portfolio Manager routinely uses options in managing certain accounts.

Compared with many peers, SRC’s long-tenured principals and multi‑generational client relationships are a distinguishing feature for a firm of its size and scale of assets under management. The brochure also discloses several operational and governance specifics that stand out: a common‑ownership affiliation with PARC Street Advisors for sub‑advisory work, outsourcing of securities class‑action and cross‑border tax recovery services to Broadridge and GlobeTax (with those vendors retaining recovery fees), a formal restricted‑list and personal‑trading review process, and an explicit absence of soft‑dollar arrangements and performance‑based advisory fees.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.)

Occupation focus

Founder/Business Owner

Fee options

Fixed

Financial planning services with a minimum fixed fee of $2,500, may be waived or reduced

Percentage

$0+: 0.65% Not specified - Not specified: up to 1.50% Not specified+: 0.50% per annum for 529 Plans

Other

Minimum fee: Financial planning fee minimum fixed fee of $2,500

Main office location

Shufro, Rose & CO., LLC

600 Lexington Avenue, 15 Th Floor

New York NY 10022, United States

Number of offices

1

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Stephen L

CFA®, Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Stephen Leit is a CFA® charterholder with 37 years of experience in the financial industry. He has been with Shufro, Rose & Co., LLC since 1989. The firm manages approximately $2.165 billion for individuals, high-net-worth families, trusts, retirement accounts, and charitable or corporate entities, offering discretionary and non-discretionary portfolio management along with fee-based financial planning. Shufro, Rose & Co. employs a long-term investment horizon and individualized portfolio management, utilizing equities, funds, fixed-income instruments, and selective alternative strategies aligned with client objectives.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Steven G

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Steven Glass is a financial advisor with Shufro, Rose & Co., LLC, holding Series 63 and Series 65 licenses and bringing 37 years of industry experience. He has been with Shufro, Rose & Co. since 1988. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing over $2 billion for individuals, high-net-worth families, trusts, retirement accounts, and charitable or corporate entities. The firm provides discretionary and non-discretionary portfolio management and fee-based financial planning, employing a long-term investment horizon with individualized portfolio management and selective use of alternative strategies aligned with client objectives.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Gerson O

CFP®, Series 66

New York, NY

Shufro, Rose & CO., LLC

Gerson Ossers is a CFP® with 12 years of industry experience, currently serving as a financial advisor at Shufro, Rose & Co., LLC since 2019. His prior roles include positions at Source Financial Advisors, Procyon Private Wealth Partners, and UBS Financial Services. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing over $2 billion for individuals, families, trusts, and other entities, offering discretionary and non-discretionary portfolio management along with fee-based financial planning. The firm emphasizes individualized portfolio management with a long-term investment horizon and employs a range of investment strategies tailored to client objectives and risk tolerances.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Harvey W

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Harvey Wacht is a Senior Managing Director at Shufro, Rose & Co., LLC with 54 years of industry experience. He has been with Shufro, Rose & Co. since 2001 and previously worked at Purshe Kaplan Sterling Investments. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing over $2 billion for individuals, families, trusts, and institutions. The firm provides discretionary and non-discretionary portfolio management with a long-term investment approach, utilizing equities, funds, fixed-income instruments, and selectively employing strategies such as options and alternative investments aligned with client objectives.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Aimee A

CFP®, Series 65

New York, NY

Shufro, Rose & CO., LLC

Aimee Adler is a CFP® and holds a Series 65 license with five years of industry experience. She is currently a financial advisor at Shufro, Rose & Co., LLC, having joined the firm in 2024. Her prior roles include positions at Cerity Partners LLC, Round Table Wealth Management, and Payne Capital Management. Adler serves as a volunteer board member on the Board of Advisors at Camp Dream Street. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing over $2 billion for individuals, families, trusts, and institutions. The firm provides discretionary and non-discretionary portfolio management with a long-term investment approach, employing a range of equity and fixed-income strategies tailored to client objectives.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

John C

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

John Contant is a financial advisor at Shufro, Rose & Co., LLC with 18 years of industry experience. He holds Series 63 and Series 65 licenses and has been with Shufro, Rose & Co. since 2004. Based in New York, NY, he is part of a firm known for long tenures among senior advisors and serving multiple generations of families. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing over $2 billion for individuals, families, trusts, and institutions. The firm offers discretionary and non-discretionary portfolio management with a long-term investment approach, utilizing a range of equity, fixed income, and alternative strategies tailored to client objectives.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Garrett C

Series 66

New York, NY

Shufro, Rose & CO., LLC

Garrett Cole is a financial advisor at Shufro, Rose & Co., LLC with three years of industry experience. He holds the Series 66 designation and previously worked at Ameriprise Financial Services, LLC. Outside of finance, he was involved in the food service industry with Pizza Love and has experience in education at Eisenhower Middle School and Ramapo High School. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing over $2 billion for individuals, families, trusts, retirement accounts, and charitable or corporate entities. The firm offers discretionary and non-discretionary portfolio management, fee-based financial planning, and access to alternative private funds, emphasizing individualized, long-term investment strategies.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Anthony S

Series 66

New York, NY

Shufro, Rose & CO., LLC

Anthony Santoloci is a financial advisor with Shufro, Rose & Co., LLC, holding a Series 66 designation and nine years of industry experience. He has worked at Shufro, Rose & Co. since 2019 and previously held roles at Gilder Gagnon Howe, Niagara International Capital Limited, and Ameriprise Financial Services. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing over $2 billion for individuals, families, trusts, retirement accounts, and various entities. The firm offers discretionary and non-discretionary portfolio management, financial planning, and access to alternative private funds, emphasizing a long-term investment horizon and individualized portfolio management.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Lance A

Series 66

New York, NY

Shufro, Rose & CO., LLC

Lance Armenta is a financial advisor at Shufro, Rose & Co., LLC with four years of industry experience. He holds the Series 66 designation and has previously worked at UBS Financial Services, Sanford C. Bernstein & Co., Equitable Advisors, and Morgan Stanley. Shufro, Rose & Co., LLC manages over $2 billion for individuals, families, trusts, and institutions, offering discretionary and non-discretionary portfolio management alongside fee-based financial planning. The firm employs a long-term investment approach and provides access to alternative private funds, with portfolio management tailored to individual client objectives.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Tonia K

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Tonia Kaminsky is a financial advisor at Shufro, Rose & Co., LLC in New York, NY, holding Series 63 and Series 65 licenses with three years of industry experience. She has been with Shufro, Rose & Co., LLC since 2009. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing approximately $2.165 billion for individuals, high-net-worth families, trusts, retirement accounts, and charitable or corporate entities. The firm offers discretionary and non-discretionary portfolio management with a long-term investment approach, utilizing equities, funds, fixed income, and selective alternative strategies tailored to client objectives.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Gregory S

Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Gregory Shufro is a financial advisor at Shufro, Rose & Co., LLC with 11 years of industry experience. He has been with the firm since 2003. Shufro holds Series 63 and Series 65 credentials. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing approximately $2.165 billion for individuals, families, trusts, retirement accounts, and charitable or corporate entities. The firm provides discretionary and non-discretionary portfolio management, fee-based financial planning, and access to alternative private funds, focusing on individualized, long-term investment strategies.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
user avatar

Barbara S

CFA®, Series 63, Series 65

New York, NY

Shufro, Rose & CO., LLC

Barbara Silverman is a CFA® charterholder with 16 years of industry experience, currently serving as an advisor at Shufro, Rose & Co., LLC since 2002. She holds Series 63 and Series 65 licenses and is based in New York, NY. Shufro, Rose & Co., LLC is an SEC-registered investment adviser managing approximately $2.165 billion for individuals, high-net-worth families, trusts, retirement accounts, and charitable or corporate entities. The firm provides discretionary and non-discretionary portfolio management and fee-based financial planning, employing a long-term investment horizon and individualized portfolio management by a small team of experienced principals.

Private / alternative investments Options & derivatives strategies College savings (529s, UTMA, etc.) Founder/Business Owner
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