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Shining Rock Advisors LLC

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Client assets under management

$149,829,006

Clients

25

92% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

13

Very Low

Average account size

$5,993,160

About

Shining Rock Advisors serves individual investors, business entities, trusts, estates, and charitable organizations, managing roughly $154 million in client assets across 25 client relationships. The firm provides discretionary portfolio management for publicly traded assets, offers advisory access to private Rule 506 offerings for accredited investors, and provides limited non‑investment consulting and referrals to tax, estate, and insurance professionals.

Investment programs are tailored to each client’s objectives, with asset allocation and security selection guided by risk tolerance, time horizon, tax considerations, and liquidity needs. Publicly traded assets are generally managed on a discretionary basis under a limited power of attorney, while private offerings are evaluated and handled on a non‑discretionary basis; the firm may also engage sub‑advisors or third‑party specialists in support of client meetings while retaining overall advisory responsibility.

Distinctive aspects include a very small, concentrated client roster—25 clients—resulting in a high asset‑per‑client relationship and a notable allocation to private, illiquid investments that are custodied and administered separately from public assets. The brochure discloses prior bookkeeping relationships between firm principals and certain private entities (services since ceased or limited) and describes policies to mitigate related conflicts; the firm also leaves proxy voting to clients rather than voting securities on their behalf.

Client services

Portfolio management

Expertise

Private / alternative investments

Fee options

Percentage

$0 - $1,000,000: 1.00% annually $1,000,001 - $5,000,000: 0.85% annually $5,000,001 - $10,000,000: 0.75% annually $10,000,001+: 0.50% annually

Other

Account minimum: $0 (no minimum stated explicitly) Fee-only: All services provided on a fee-only basis.

Main office location

Shining Rock Advisors LLC

34 Wall Street

Asheville NC 28801, United States

Number of offices

1

Most active in

California · North Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sage B

Series 65

Asheville, NC

Shining Rock Advisors LLC

Sage Barfield is a financial advisor at Shining Rock Advisors LLC in Asheville, NC, holding a Series 65 designation with five years of industry experience. She has worked at Shining Rock Advisors since 2020 and has held roles at several related entities since 2019. Outside of advisory work, she provides bookkeeping services to non-advisory clients. Shining Rock Advisors manages approximately $154 million in client assets across 25 relationships, serving individual investors, business entities, trusts, estates, and charitable organizations. The firm offers discretionary portfolio management for publicly traded assets and advisory access to private Rule 506 offerings, tailoring investment programs to client objectives with a focus on both public and private investments.

Private / alternative investments
user avatar

Jacob B

Series 65

Asheville, NC

Shining Rock Advisors LLC

Jacob Barfield is a Series 65-licensed financial advisor with four years of industry experience. He is currently with Shining Rock Advisors LLC, where he has worked since 2026. His prior experience includes roles at Asheville Capital Management, Bares Capital Management, and Nine Ten Capital Management. Shining Rock Advisors serves individual investors, business entities, trusts, estates, and charitable organizations, managing approximately $154 million in client assets. The firm offers discretionary portfolio management for publicly traded assets and advisory access to private Rule 506 offerings, tailoring investment programs to clients’ objectives and risk profiles.

Private / alternative investments
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