Shamrock Financial Services

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Client assets under management

$26,614,000

Clients

109

9% high-net worth

Advisors

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

Typical

Average account size

$244,165

About

Shamrock Financial Services is a small, state-registered advisory firm that serves individual and high-net-worth clients, managing about $26.6 million across roughly 109 accounts. The firm provides discretionary asset management built around ETF-based model portfolios, modular or full written financial planning (with planning fees waived for active asset-management clients), and access to sub-advisory platforms.

The firm’s investment approach assigns clients to model ETF portfolios based on firm-determined risk tolerances and emphasizes value-oriented, long-term holdings combined with strategic asset allocation and periodic rebalancing. Shamrock delegates certain implementation and model access to a third-party sub-adviser arrangement, using those models and rebalancing services to manage client accounts while maintaining ongoing fiduciary oversight.

Notable departures from many peers include acting as a wrap-fee program sponsor and offering in-person educational seminars and workshops (including presentations at colleges and restaurants) on retirement planning, two features that are uncommon among supported firms. The firm also concentrates its managed portfolios in ETFs and relies on third-party model managers for execution and rebalancing, which can affect the range of managers available to clients.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Passive / index investing Active portfolio management

Fee options

Percentage

$50,000 - $99,999: 1.000% $100,000 - $499,999: 0.900% $500,000 - $1,999,999: 0.750% $2,000,000+: 0.500%

Other

Account minimum: $100,000

Main office location

Shamrock Financial Services

50 Tice Blvd., #340

Woodcliff Lake NJ 07677, United States

Number of offices

Most active in

New Jersey · New York · North Carolina

Disclosures

Business activities & affiliations

Is not active or affiliated with:

Insurance agent

They sell insurance products and may earn commissions on those sales.

Broker-dealer / trader

They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.

Bank

They're affiliated with a bank that may offer its own financial products and services.

Trust company

They provide trust and estate administration services, typically for separate fees.

Fund sponsor

They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.

Accountant / CPA / tax prep

They offer tax and accounting services, typically for separate fees.

Lawyer

They provide legal services, typically billed separately.

Real estate agent

They facilitate real estate transactions and may earn commissions.

Other specialized services

They may provide services such as pension consulting or municipal advisory work, typically for separate fees.

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Website 201-250-1148

Advisors at this firm

Shannon B

Series 65

Woodcliff Lake, NJ

Shamrock Financial Services

Shannon Blanchard is a financial advisor at Shamrock Financial Services with a Series 65 designation and two years of industry experience. She has worked at Shamrock Financial Services since 2018 and previously held roles at WorldTeach, SUNY Oneonta, The Odeon & Citizens Cafe, and Starbucks. Shamrock Financial Services provides investment advisory and financial planning services to individual and high-net-worth clients, focusing on actively managed, ETF-based model portfolios with a value-oriented, long-term investment approach. The firm also offers educational seminars on retirement topics and utilizes an external sub-adviser platform for portfolio management and implementation.

Passive / index investing Active portfolio management

James C

Series 63, Series 65

Woodcliff Lake, NJ

Shamrock Financial Services

James Caulfield is a financial advisor at Shamrock Financial Services with 31 years of industry experience. He holds Series 63 and Series 65 credentials and has worked at Taylor Capital Management from 2011 to 2019. Caulfield also works as an insurance agent, offering insurance products alongside his advisory duties. Shamrock Financial Services provides investment advisory and financial planning services to individual and high-net-worth clients, focusing on actively managed, ETF-based model portfolios. The firm emphasizes value-oriented, long-term holdings and strategic asset allocation, utilizing an external sub-adviser platform for model management and trading support.

Passive / index investing Active portfolio management

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