Shakespeare Wealth Management, LLC logo

Shakespeare Wealth Management, LLC

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Client assets under management

$638,737,813

Clients

312

59% high-net worth

Advisors

6

of 9 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

52

Typical

Average account size

$2,047,237

About

Shakespeare Wealth Management is a SEC-registered advisory firm that manages approximately $642 million for roughly 312 clients, including individuals (both non-high-net-worth and high-net-worth) and select corporations or entities. The firm provides discretionary portfolio management, selection and oversight of sub‑advisers, and integrated financial planning services delivered in part through a client-facing planning website.

The firm uses model asset-allocation portfolios that emphasize diversification, factor tilts (size and value), and asset class mix across equities, fixed income and alternatives, with ongoing monitoring and rebalancing triggered by predetermined volatility bands. Shakespeare documents its financial-planning process in a six-step approach and delivers regular client reporting—generating quarterly performance reports and periodic reviews tied to each client’s objectives and risk tolerance.

Compared with many peers, Shakespeare discloses a broader client-education and marketing footprint: the ADV notes the firm hosts educational and social events (sometimes sponsored by product providers), provides client-facing periodic communications and performance reports, and (per the firm’s disclosures) engages in marketing practices that include newsletters and the use of client testimonials. The brochure also highlights disclosures around potential conflicts—such as sponsored events and the firm’s principals’ participation in private real estate offerings—alongside point-of-sale disclosure practices intended to inform clients.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Business succession planning Concentrated stock management

Fee options

Percentage

$0 - $1,000,000: 1.5% $1,000,001 - $10,000,000: 1.0% $10,000,001+: 0.5%

Other

Account minimum: $1,000,000

Main office location

Shakespeare Wealth Management, LLC

N22 W27847 Edgewater Drive, Suite 101

Pewaukee WI 53072, United States

Number of offices

1

Most active in

Florida · New Hampshire · South Carolina · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Kevin R

CFP®, Series 63, Series 65

Pewaukee, WI

Shakespeare Wealth Management, LLC

Kevin Reardon is a CERTIFIED FINANCIAL PLANNER™ professional with 27 years of experience in the financial services industry. He has been with Shakespeare Wealth Management, LLC since 1999, working as part of a four-advisor team in Pewaukee, WI. Shakespeare Wealth Management provides discretionary portfolio management, financial planning, and consulting services to individuals and entities, including high net worth clients. The firm manages over $512 million in discretionary assets and employs a model asset-allocation approach using diversified mutual funds and ETFs, with a formal quarterly review process for sub-advisers and portfolio holdings.

Business succession planning Concentrated stock management
user avatar

Brian E

CFP®, Series 63, Series 65

Pewaukee, WI

Shakespeare Wealth Management, LLC

Brian Ellenbecker is a CFP® with 25 years of industry experience, currently serving at Shakespeare Wealth Management, LLC since 2020. Prior to this, he spent 15 years at Robert W Baird & Co. He is also the president of the Milwaukee Tennis & Education Foundation. Shakespeare Wealth Management is a four-advisor firm managing over $512 million in discretionary assets, providing portfolio management, financial planning, and consulting services primarily to individuals and entities, including high net worth clients. The firm uses model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, employs a formal quarterly review process for sub-advisers, and integrates financial planning without a separate fee.

Business succession planning Concentrated stock management
user avatar

Ryan R

CFP®, ChFC®, Series 63

Pewaukee, WI

Shakespeare Wealth Management, LLC

Ryan Rink is a CFP® and ChFC® with nine years of experience in the financial services industry. He has worked at Shakespeare Wealth Management, LLC since 2019, following previous roles at Woodbury Financial Services, Thrivent Investment Management, and Thrivent Financial. Shakespeare Wealth Management provides discretionary portfolio management, financial planning, and consulting services to individuals, including high net worth clients, and entities. The firm uses model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, employs a formal quarterly review process for sub-advisers, and manages over $512 million in discretionary assets with a four-advisor team.

Business succession planning Concentrated stock management
user avatar

Andrea B

CFP®

Pewaukee, WI

Shakespeare Wealth Management, LLC

Andrea Bulen is a CERTIFIED FINANCIAL PLANNER™ professional with 16 years of industry experience. She is affiliated with Shakespeare Wealth Management, LLC, a four-advisor team based in Pewaukee, WI. Bulen has worked at Hogan Financial Management, LLC since 2004. Shakespeare Wealth Management provides discretionary portfolio management, financial planning, and consulting services to individuals, including high net worth clients, and entities. The firm uses model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, employs third-party sub-advisers, and conducts regular performance reviews.

Business succession planning Concentrated stock management
user avatar

Nicholas Z

CFP®, CFA®, Series 63

Pewaukee, WI

Shakespeare Wealth Management, LLC

Nicholas Ziarek is a CFP®, CFA®, and Series 63-licensed advisor with 13 years of industry experience. He has worked at Shakespeare Wealth Management, LLC since 2018 and previously spent five years at P.J. Schmidt Investment Management, Inc. He serves on the advisory board for the UW-La Crosse Spellman Fund and holds leadership roles with the Financial Planning Association of Wisconsin, the CFA Society of Milwaukee, and the Wauwatosa Jr Trojans Baseball Club. Shakespeare Wealth Management is a four-advisor firm managing over $512 million in discretionary assets. The firm provides portfolio management, financial planning, and consulting services primarily to individuals and entities, utilizing model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, and maintains a formal process for monitoring third-party sub-advisers.

Business succession planning Concentrated stock management
user avatar

Isaac C

Series 65

Pewaukee, WI

Shakespeare Wealth Management, LLC

Isaac Charpentier is a financial advisor at Shakespeare Wealth Management, LLC in Pewaukee, WI, holding a Series 65 designation. He joined the firm in 2025 and has prior experience at West Bend Insurance Company, Bank Five Nine, and Generac Power Systems. Shakespeare Wealth Management provides discretionary portfolio management, financial planning, and consulting services to individuals and entities, managing over $512 million in discretionary assets with a four-advisor team. The firm uses model asset-allocation portfolios with a focus on diversified mutual funds and ETFs, employs third-party sub-advisers, and conducts formal quarterly reviews of manager performance.

Business succession planning Concentrated stock management
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