S
SHA Advisory
Updated today
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client assets under management
$1,500,000
Clients
2
0% high-net worth
Advisors
1
of 1 employees
Firm type
Independent
1 advisor
Fewer clients per advisor generally means more personalized, proactive service. Higher ratios may reflect streamlined models or lower minimums.
Clients per advisor
2
Very LowAverage account size
$750,000
About
SHA Advisory provides financial planning and investment advice to individuals (including high‑net‑worth clients), families, trusts, and small business owners. The firm’s services center on creating financial plans, explaining asset classes and risk characteristics, and helping clients establish and manage self-directed brokerage accounts rather than acting as a portfolio manager.
The firm operates a do‑it‑yourself consulting model that emphasizes client education on diversification, business‑cycle factors, and risk management; it does not provide discretionary trading, performance tracking, or ongoing portfolio management for individual accounts. SHA Advisory recommends a custodian (Charles Schwab) for client accounts but does not take custody of client assets or accept soft‑dollar benefits.
Compared with many independent advisers, SHA Advisory does not charge percentage‑of‑AUM fees and instead provides advice on an hourly/engagement basis, and it does not accept performance‑based or commission compensation. The firm is newly formed and run by a single adviser, offering occasional case‑by‑case research projects and assistance with investment policy statements, which distinguishes it from peers that typically manage client assets or bill based on assets under management.
Client services
General advice on how to manage finances
Expertise
Debt management
Cash flow / budgeting
General retirement planning
Fee options
$175 per hour, minimum billing unit 30 minutes, charged every 15 minutes thereafter
Fee-only: $175 per hour, minimum billing unit 30 minutes, charged every 15 minutes thereafter
Main office location
SHA Advisory
Salt Lake City UT, United States
Number of offices
1
Most active in
SHA Advisory has reported serving >5 clients in these states in the last 12 months.
Utah
Disclosures
Firm disclosures are reported in Form ADV Part 1A, Item 11. They include criminal charges, regulatory actions, civil proceedings, and professional disciplinary events involving the firm or its advisory affiliates.
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
These affiliations may expand the services this firm offers and, in some cases, how they are compensated.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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