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Serenity Investment Advisors

Updated today

Client assets under management

$255,099,629

Clients

430

15% high-net worth

Advisors

4

of 7 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

108

High

Average account size

$593,255

About

Serenity Wealth Management provides fee-based investment advisory and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and corporations. The firm also offers pension consulting, coordinates third‑party money manager relationships, and advises on private placement and alternative investments for qualified clients.

The firm describes a tactical allocation approach supported by fundamental analysis and fifteen proprietary model portfolios that can be customized for client risk profiles; it may use options and margin as part of its strategies. Although Serenity describes discretionary portfolio management in its advisory services, its regulatory filing shows a substantial portion of assets are managed on a non‑discretionary basis (about $258.3 million of $513.6 million in AUM).

Noteworthy distinctions include an explicit affiliation with Serenity Tax and Accounting, with owners of the advisor also owning that tax/accounting entity and disclosing referrals and compensation; the firm notes it may cover the cost of tax services for certain clients under $250,000 thresholds, which it identifies as a potential conflict of interest. Serenity also documents a detailed private placement due diligence and monitoring process and provides written investment policy guidance for pension clients, practices the disclosure of conflicts such as insurance commissions, and outlines referral relationships with third‑party managers.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers

Expertise

Private / alternative investments Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Active portfolio management

Occupation focus

Founder/Business Owner Executive

Fee options

Fixed

Comprehensive financial planning services fixed fees ranging from $2,500 to $10,000 annually, negotiable and billed as contracted.

Percentage

$0 - $249,999: 1.50% $250,000 - $999,999: 1.00% $1,000,000 - $3,999,999: 0.75% $4,000,000 - $7,999,999: 0.50% $8,000,000+: 0.25%

Commissions

Investment advisor representatives may receive commissions for insurance products; commissions from such sales do not represent 50% or more of the firm's revenues. Serenity does not charge advisory fees on client assets invested in insurance products.

Main office location

Serenity Investment Advisors

333 S. Wabash Ave., Suite 2700

Chicago IL 60604, United States

Number of offices

4

Most active in

California · Colorado · Florida · Illinois · Indiana · Louisiana · New Mexico · North Carolina · South Carolina · Texas · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Trevor M

CFP®, Series 65

Chicago, IL

Serenity Investment Advisors

Trevor Mcghie is a CFP® and Series 65 licensed advisor with one year of experience, currently with Serenity Investment Advisors. His prior experience includes roles at Verity Asset Management, IMP Financial Services, and Axa Advisors, as well as four years at Cal State Fullerton. Outside of advising, he serves as a sports official for US Water Polo, Inc. Serenity Investment Advisors is a five-advisor team managing approximately $376 million for nearly 400 clients, serving individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a tactical allocation approach based on fundamental analysis and offers multiple proprietary investment models, providing both discretionary and non-discretionary portfolio management.

Private / alternative investments Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Active portfolio management Founder/Business Owner Executive
user avatar

Richard L

Series 66

Chicago, IL

Serenity Investment Advisors

Richard Little is a financial advisor at Serenity Investment Advisors with 15 years of industry experience. He holds the Series 66 designation and previously worked at Kingsview Asset Management. Outside of his advisory role, he is also an independent insurance agent specializing in life insurance. Serenity Investment Advisors is a five-advisor team managing approximately $376 million for nearly 400 clients, serving individuals, institutional plans, trusts, and charitable organizations. The firm employs a tactical allocation approach based on fundamental analysis and offers a range of proprietary investment models, combining active and passive strategies with various securities.

Private / alternative investments Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Active portfolio management Founder/Business Owner Executive
user avatar

Jason P

Series 63, Series 66

Chicago, IL

Serenity Investment Advisors

Jason Paplaski is a financial advisor at Serenity Investment Advisors in Chicago, IL, with 15 years of industry experience. He holds Series 63 and Series 66 designations and previously worked at LPL Financial LLC, Charles Schwab & Co., Inc., and Optionsxpress Inc. since 2013. Serenity Investment Advisors serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm manages approximately $376 million across about 394 clients using a tactical allocation approach based on fundamental analysis and offers a range of proprietary investment models including active/passive blends and tax-sensitive variants.

Private / alternative investments Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Active portfolio management Founder/Business Owner Executive
user avatar

Sean O

Series 66

Chicago, IL

Serenity Investment Advisors

Sean O'Connor is a financial advisor at Serenity Investment Advisors with seven years of industry experience. He holds a Series 66 designation and previously worked at O'Connor Wealth Planning LLC and Ameriprise Financial Services Inc. Outside of advising, he assists with tax preparation and bookkeeping for Lisa A Spaay CPA LLC. Serenity Investment Advisors serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities, managing approximately $376 million for about 394 clients. The firm employs a tactical allocation approach based on fundamental analysis and offers a range of proprietary investment models, including active/passive blends and tax-sensitive variants.

Private / alternative investments Wealth management Tax-loss harvesting Retirement plans for business owners (SEP, solo 401k) Active portfolio management Founder/Business Owner Executive
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