Sera Capital Management, LLC logo

Sera Capital Management, LLC

Updated today

Client assets under management

$114,258,975

Clients

74

38% high-net worth

Advisors

5

of 5 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

15

Very Low

Average account size

$1,544,040

About

Sera Capital Management serves individual and high‑net‑worth clients as well as trusts and other entity accounts, offering both discretionary and non‑discretionary portfolio management and investment consulting. The firm provides advice across a broad mix of asset classes, including traditional equities and fixed income as well as alternative and private investments, and it assists clients with 1031 exchange planning and related due diligence.

The firm’s investment process combines fundamental and technical analysis within an asset‑allocation framework and typically employs a buy‑and‑hold orientation while permitting shorter‑term trading and dollar‑cost averaging when appropriate. For clients who qualify, Sera allocates to less liquid vehicles—such as interval funds, non‑traded REITs, private placements, private credit, and private equity—and requires investor attestations for those offerings.

Distinctive aspects of the firm include a multi‑decade operating history and an explicit practice line around 1031 exchange consulting, where the firm provides informational and due‑diligence support but does not prepare legal or accounting documents. The brochure discloses that some staff maintain insurance licenses and other outside business activities that can create potential conflicts of interest, and it also notes a pending arbitration matter alleging unsuitable advice related to a DST investment.

Client services

Portfolio management

Expertise

Private / alternative investments Real estate investing

Fee options

Fixed

One-time fee not to exceed 3% of assets invested in completed 1031 Exchange Plan.

Percentage

$0 - $500,000: 2.00% $500,001 - $2,500,000: 1.00% $2,500,001 - $5,000,000: 0.60% Above $5,000,000+: Negotiable

Commissions

Insurance products sold by associated persons may earn commissions.

Project-based

Up to $350 per hour for investment consulting (1031 Exchange Plans).

Other

Fee-only: Portfolio management fees only; no commissions on these services.

Main office location

Sera Capital Management, LLC

1910 Towne Centre Blvd, Suite 250

Annapolis MD 21401, United States

Number of offices

3

Most active in

Arizona · Maryland · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Roman B

Series 65

Annapolis, MD

Sera Capital Management, LLC

Roman Balogh is a financial advisor at Sera Capital Management, LLC with a Series 65 designation and four years of industry experience. He has worked at Sera Capital Management since 2019 and previously spent time at Scharf Investments, LLC. Before his advisory career, he was employed at Starbucks and the University of California Riverside. Sera Capital Management is a team-based registered investment adviser serving individuals, high-net-worth clients, trusts, and select institutional entities with portfolio management and investment consulting. The firm combines fundamental and technical analysis in its investment process and offers access to private-market investments along with specialized services such as 1031 like-kind exchange planning.

Private / alternative investments Real estate investing
user avatar

Joseph S

Series 65

Annapolis, MD

Sera Capital Management, LLC

Joseph Sera is a financial advisor at Sera Capital Management, LLC with four years of industry experience. He holds a Series 65 designation and has worked with Sera Capital Management since 2019. Outside of his advisory role, he is the president and owner of JTM, Inc., a commercial real estate sales and leasing business. Sera Capital Management is a team-based registered investment adviser serving individuals, high-net-worth clients, trusts, and select institutional entities. The firm offers portfolio management and investment consulting with a focus on both discretionary and non-discretionary management, including specialized services such as 1031 like-kind exchange plans and access to a variety of private market investments.

Private / alternative investments Real estate investing
user avatar

Carlos S

Series 63, Series 65

Annapolis, MD

Sera Capital Management, LLC

Carlos Sera is a financial advisor at Sera Capital Management, LLC with 22 years of industry experience. He holds Series 63 and Series 65 designations and previously worked at Chicago Wealth Management, Inc. for 12 years. Sera Capital Management is a team-based registered investment adviser serving individuals, high-net-worth clients, trusts, and select institutional entities with portfolio management and investment consulting. The firm combines fundamental and technical analysis with a buy-and-hold approach, offering access to a range of asset types including private placements and 1031 like-kind exchange plans.

Private / alternative investments Real estate investing
user avatar

Juan S

Series 65

Scottsdale, AZ

Sera Capital Management, LLC

Juan Sera is a financial advisor at Sera Capital Management, LLC in Scottsdale, AZ. He holds a Series 65 designation and began his advisory career in 2025 after a 20-year tenure at Verizon. Prior to joining the firm, he was retired for one year. Sera Capital Management is a team-based registered investment adviser serving individuals, high-net-worth clients, trusts, and select institutional entities. The firm offers portfolio management and investment consulting with access to a range of asset types, including private placements and 1031 like-kind exchange plans, using a combination of fundamental and technical analysis alongside both long-term and alternative investment strategies.

Private / alternative investments Real estate investing
user avatar

Carl S

Series 65

Annapolis, MD

Sera Capital Management, LLC

Carl Sera is a financial advisor at Sera Capital Management, LLC in Annapolis, MD, holding a Series 65 designation with 10 years of industry experience. He has been with Sera Capital since 2007. Outside of his advisory role, he is an independent insurance agent licensed to sell life insurance policies on a limited basis. Sera Capital Management is a team-based registered investment adviser serving individuals, high-net-worth clients, trusts, and select institutional entities. The firm offers discretionary and non-discretionary portfolio management and specialized services such as 1031 like-kind exchange plans, with an investment approach that combines fundamental and technical analysis and includes access to private-market investments.

Private / alternative investments Real estate investing
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