Sensible Money, LLC logo

Sensible Money, LLC

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Client assets under management

$740,814,316

Clients

324

68% high-net worth

Advisors

10

of 16 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

32

Very Low

Average account size

$2,286,464

About

Sensible Money is an independent SEC‑registered investment adviser that serves individual clients (including high‑net‑worth individuals), their trusts and estates, pension and profit‑sharing plans, and charitable organizations, with a primary client focus on those nearing or in retirement. The firm offers integrated ongoing financial planning and discretionary investment management through its branded Juicing® Experience, and in limited circumstances provides project or hourly planning or stand‑alone investment management.

The firm constructs diversified portfolios using mutual funds, ETFs, individual bonds and cash, and applies liability‑driven investing, Modern Portfolio Theory, and household‑level management to align portfolios with planned withdrawals, tax considerations and cash‑flow needs. Sensible Money commonly implements client strategies through one or more Independent Managers (currently Asset Dedication) and emphasizes ongoing plan‑model updates and proactive adjustments as life changes.

Sensible Money’s multi‑office operating structure and its use of client testimonials and promotion of third‑party ratings in advertising are uncommon among similar team firms and are noted aspects of its client outreach. The firm also discloses an advisory relationship with a major custodian (including a founder’s participation on a custodian advisory board), and it advises on held‑away products such as annuities and employer retirement plan options, which together differentiate its service mix from many peers.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy

Occupation focus

Retired

Fee options

Fixed

Project Planning fees range from $1,200 to $20,000 depending on scope; initial one-time deposit of $1,200 for The Juicing® Experience

Percentage

Blended asset-based fee with minimum annual fee of $12,500, subject to waiver

Project-based

Hourly Planning fees range from $200 to $500 per hour

Other

Account minimum: $1,000,000 Minimum fee: Minimum annual fee of $12,500 for The Juicing® Experience, subject to waiver Fee-only: Fee-only basis for ongoing services

Main office location

Sensible Money, LLC

4200 N Marshall Way, Suite 2

Scottsdale AZ 85251, United States

Number of offices

5

Most active in

Arizona · California · Connecticut · Florida · Georgia · Illinois · Louisiana · Massachusetts · Nebraska · New Hampshire · New Jersey · North Carolina · Ohio · Pennsylvania · South Carolina · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Charles P

CFP®, Series 63, Series 65

Scottsdale, AZ

Sensible Money, LLC

Charles Picerni is a CFP® professional with four years of industry experience. He is currently an advisor at Sensible Money, LLC in Scottsdale, AZ, where he has worked since 2021. His prior experience includes roles at J.P. Morgan Securities LLC and JPMorgan Chase Bank, as well as positions outside finance with organizations such as the San Francisco Giants and Lululemon Athletica. He was also involved with the Professional Baseball Scouts Foundation for six years. Sensible Money, LLC is an independent SEC-registered advisory firm serving primarily individual clients, including those approaching or in retirement. The firm offers financial planning and discretionary investment management through its Juicing® Plan and Juicing® PLUS services, using liability-driven investing and diversified portfolios tailored to align cash flow with client withdrawals.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
user avatar

Tabitha D

CFP®, Series 65

Scottsdale, AZ

Sensible Money, LLC

Tabitha Daly is a CFP® with five years of industry experience, currently serving as a financial advisor at Sensible Money, LLC in Scottsdale, AZ. Her prior experience includes roles at TFO Phoenix, Inc., Versant Capital Management, and Charles Schwab. Sensible Money, LLC is an independent SEC-registered advisory firm that provides financial planning and discretionary investment management primarily for individual clients approaching or in retirement. The firm uses liability-driven investing and modern portfolio theory, emphasizing diversified portfolios and household-level management to align cash flow with client withdrawals.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
user avatar

Dana A

CFP®, Series 66

Scottsdale, AZ

Sensible Money, LLC

Dana Anspach is a CFP® professional with 23 years of experience in financial planning and investment management. She has been with Sensible Money, LLC since 2011. Dana is also an author, collecting royalties from books and courses she has created, and is a partner in a health and wellness business operated by her husband. Sensible Money, LLC is an independent SEC-registered advisory firm that provides financial planning and discretionary investment management primarily for individual clients approaching or in retirement. The firm employs liability-driven investing and modern portfolio theory, focusing on diversified portfolios with fixed-income strategies and household-level portfolio management.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
user avatar

Oscar V

CFP®, PFS™, Series 66

Riverview, FL

Sensible Money, LLC

Oscar Vives Ortiz is a financial advisor with Sensible Money, LLC, holding CFP®, PFS™, and Series 66 credentials and two years of industry experience. He previously worked at PNC Private Bank for eight years and had shorter tenures at LPL Financial, LLC and PEACE Wealth Management. Outside of his advisory role, he provides technical review and consulting on financial education materials across various planning topics. Sensible Money, LLC is an independent SEC-registered advisory firm serving primarily individual clients, including those nearing or in retirement. The firm offers financial planning and discretionary investment management through its Juicing® Plan and Juicing® PLUS services, employing liability-driven investing and diversified portfolios that include mutual funds, ETFs, and fixed-income securities.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
user avatar

Nancy F

CFP®, ChFC®, Series 63, Series 65

Pawleys Island, SC

Sensible Money, LLC

Nancy Fellinger is a CFP® and ChFC® with 31 years of experience in the financial services industry. She has been with Sensible Money, LLC since 2018 and previously worked at Coburn & Meredith, Inc for nine years. Sensible Money, LLC is an independent SEC-registered advisory firm that provides financial planning and discretionary investment management primarily to individual clients, including those approaching or in retirement. The firm uses liability-driven investing and modern portfolio theory to tailor diversified portfolios, often incorporating bond ladders and buy-to-maturity strategies, and manages household-level portfolios with individualized trade execution.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
user avatar

Kathleen M

CFP®, Series 65

Marblehead, MA

Sensible Money, LLC

Kathleen Mealey is a CFP® and holds a Series 65 license with 15 years of experience in the financial industry. She has been with Sensible Money, LLC since 2014, working in their Marblehead, MA office. Sensible Money, LLC is an independent SEC-registered advisory firm that serves individual clients, particularly those approaching or in retirement. The firm offers financial planning and discretionary investment management through its Juicing® Plan and Juicing® PLUS services, employing liability-driven investing and diversified portfolios that include mutual funds, ETFs, and fixed-income holdings.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
user avatar

Amy S

CFP®, Series 65

Scottsdale, AZ

Sensible Money, LLC

Amy Shepard is a CFP® professional with 10 years of experience in financial advising. She has worked at Sensible Money, LLC since 2019 and previously held roles at Northwestern Mutual Life Insurance Company, Northwestern Mutual Investment Management, and Learnvest Planning Services, LLC. Sensible Money, LLC is an independent SEC-registered advisory firm serving individual clients, particularly those nearing or in retirement. The firm offers financial planning and discretionary investment management through its Juicing® Plan and Juicing® PLUS services, employing liability-driven investing and diversified portfolios to align with clients’ cash flow and withdrawal needs.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
user avatar

Julio L

CFP®, Series 63, Series 65

Miami, FL

Sensible Money, LLC

Julio Lopez Brito is a CFP® professional with nine years of experience in the financial services industry. He currently works at Sensible Money, LLC and has previously been employed at Portfolio Resources Advisors Group, New York Life Insurance Co, and CFS Partners LTD. Sensible Money, LLC is an independent SEC-registered advisory firm that provides financial planning and discretionary investment management primarily to individual clients, including those approaching or in retirement. The firm emphasizes liability-driven investing and diversified portfolio allocations, offering services such as retirement planning, cash flow forecasting, and tax and distribution planning.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
user avatar

Caley M

CFP®, Series 65

Scottsdale, AZ

Sensible Money, LLC

Caley Miller is a CFP® with eight years of industry experience, currently serving as a financial advisor at Sensible Money, LLC. Prior to joining Sensible Money, Miller worked briefly at Charles Schwab and was affiliated with the University of Arizona. Sensible Money, LLC is an independent SEC-registered advisory firm that provides financial planning and discretionary investment management primarily for individual clients, including those nearing or in retirement. The firm uses a liability-driven investing approach combined with modern portfolio theory to tailor diversified portfolios, often incorporating bond ladders and buy-to-maturity strategies aligned with client cash flow needs.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
user avatar

Matthew H

Series 65

Scottsdale, AZ

Sensible Money, LLC

Matthew Hershey is a financial advisor at Sensible Money, LLC with a Series 65 designation and one year of industry experience. His prior roles include positions at LPL Financial, Blue Trust, Sundt, Grand Canyon University, Rural Electric, and Gilbert Christian Schools. Sensible Money, LLC is an independent SEC-registered advisory firm serving individual clients, particularly those nearing or in retirement. The firm offers financial planning and discretionary investment management through its Juicing® Plan and Juicing® PLUS services, utilizing liability-driven investing and diversified portfolios to align client cash flows with withdrawals.

General retirement planning Retirement income strategy Annuities Charitable giving & philanthropy Retired
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