Sedona Asset Management Services, LLC

Sedona Asset Management provides continuous, discretionary asset management primarily to individual and high-net-worth clients, and also accepts pension plans, trusts, estates and business entities. The firm charges percentage-of-assets-under-management fees and offers one-on-one portfolio management and financial planning without a stated account minimum.

The firm describes a long-term global macro-economic bias supplemented by trend-following as its primary methods, and uses strategies including strategic asset allocation, long- and short-term purchases, and option writing (including covered and uncovered positions). Services are tailored through interviews and questionnaires, with account reviews at least quarterly and the ability for clients to impose reasonable investment restrictions.

This is a very small, solo adviser practice managing about $5.52 million across seven clients, resulting in an unusually high asset concentration per client and a highly individualized service model. The firm’s sole adviser has a prior arbitration history involving investment-related claims in the early 2000s, and also sells insurance products for commission in a separate capacity, both of which are disclosed as potential conflicts of interest; the firm also does not vote client proxies and does not engage in block trading.