Secure Planning, LLC logo

Secure Planning, LLC

Updated today

Client assets under management

$187,014,564

Clients

529

4% high-net worth

Advisors

4

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

132

Very High

Average account size

$353,525

About

Secure Planning, LLC provides discretionary and non-discretionary asset management, financial planning, and consulting to individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm advises both non-high-net-worth and high-net-worth individuals and offers managed programs through third-party platforms such as SEI and Charles Schwab.

The firm’s investment approach relies on Modern Portfolio Theory and an efficient market philosophy to construct asset allocations, with portfolios rebalanced quarterly and options to use SEI model portfolios or customized allocations. Secure Planning acts as a fiduciary for retirement account advice and conducts account reviews at least quarterly while using software and third-party resources to analyze asset classes and fund performance.

Several operational features distinguish Secure Planning from many peers: the firm is also a registered broker-dealer and a licensed insurance agency, and its investment adviser representatives may act as registered representatives or insurance agents and receive commissions or insurance commissions separate from advisory fees, a potential conflict disclosed in its brochure. The firm also operates Finn Wealth Advisors, a practice that focuses on supporting athletes, and receives back-office and operational benefits from its relationships with SEI and Schwab.

Client services

Financial planning Portfolio management

Expertise

Wealth management

Occupation focus

Professional Athlete

Fee options

Fixed

Fixed fees for financial planning services may be negotiated

Percentage

$0 - $500,000: 1.50% $500,001 - $1,000,000: 1.00% $1,000,001 - $3,000,000: 0.85% $3,000,001 - $5,000,000: 0.75% $5,000,001 - $7,000,000: 0.65% $7,000,001+: 0.55%

Commissions

Commissions earned from insurance product sales and securities transactions executed by Registered Representatives

Project-based

Hourly fees ranging from $150 to $500 depending on scope and complexity

Other

Fee-only: Hourly fees ranging from $150 to $500 depending on scope and complexity; fixed fees may be negotiated

Main office location

Secure Planning, LLC

42 Middle St

Portsmouth NH 03801, United States

Number of offices

2

Most active in

Colorado · Florida · Maine · Massachusetts · Mississippi · New Hampshire · New York · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Lisa D

CFP®, Series 63

Portsmouth, NH

Secure Planning, LLC

Lisa Dugan is a CFP® with 28 years of experience in the financial industry. She has been with Secure Planning, LLC since 1998. In addition to her advisory role, she is also licensed as an insurance agent, providing insurance planning as part of the firm's comprehensive financial services. Secure Planning, LLC serves individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations. The firm manages discretionary and non-discretionary portfolios using Modern Portfolio Theory and an efficient market approach, offering financial planning, consulting, and access to third-party asset allocation programs.

Wealth management Professional Athlete
user avatar

Julianne S

Series 63, Series 65

Portsmouth, NH

Secure Planning, LLC

Julianne Smith is a financial advisor with Secure Planning, LLC, holding Series 63 and Series 65 licenses and bringing 21 years of industry experience. She has been with Secure Planning since 2006. Secure Planning, LLC advises individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations, managing over $169 million in discretionary assets. The firm uses Modern Portfolio Theory and an efficient market approach to portfolio construction and offers a specialized service line supporting athletes.

Wealth management Professional Athlete
user avatar

Edward M

CFP®, Series 63

Portsmouth, NH

Secure Planning, LLC

Edward Mallon is a CFP® with 56 years of industry experience, currently serving at Secure Planning, LLC since 1990. He holds a Series 63 license and has worked extensively in financial planning. Mallon is also an insurance agent with Secure Planning, providing insurance planning as part of comprehensive financial services. Secure Planning, LLC serves individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations, managing over $169 million in discretionary assets. The firm employs a Modern Portfolio Theory and efficient market approach, offering portfolio management, financial planning, and specialized services such as Finn Wealth Advisors for athletes.

Wealth management Professional Athlete
user avatar

Justin F

Series 63, Series 65

Portsmouth, NH

Secure Planning, LLC

Justin Finn is a financial advisor with Secure Planning, LLC, holding Series 63 and Series 65 credentials and over 23 years of industry experience. He has been with Secure Planning since 2000. In addition to his advisory role, Finn also acts as an insurance agent within the firm, dedicating a portion of his time to insurance planning as part of comprehensive financial services. Secure Planning, LLC serves individuals, trusts, estates, charitable organizations, pension and profit-sharing plans, and corporations, managing over $169 million in discretionary assets. The firm utilizes Modern Portfolio Theory and an efficient market approach to construct and manage portfolios, offering both discretionary and non-discretionary services as well as specialized support for athletes through its Finn Wealth Advisors service line.

Wealth management Professional Athlete
Warmer team member

Not sure where to start?

We'll help you think it through – whether you ultimately need an advisor or not.

Call (201) 292-4557

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")