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Secure Financial Management

Updated today

Client assets under management

$399,765,022

Clients

584

20% high-net worth

Advisors

4

of 12 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

146

Very High

Average account size

$684,529

About

Secure Financial Management provides discretionary and non‑discretionary portfolio management, comprehensive and modular financial planning, and consulting to individuals, high‑net‑worth clients, trusts, estates and business entities. The firm also offers sub‑advisory arrangements and a formal retainer option for clients who require ongoing planning support.

The firm’s investment process relies on fundamental analysis and Modern Portfolio Theory and commonly employs mutual funds, ETFs, municipal and corporate debt, and variable annuities when appropriate; account reviews are performed at least quarterly and the adviser may allocate assets among licensed sub‑advisers to access specialist expertise. Discretionary authority is used for managed accounts, while non‑discretionary accounts require client approval for trades, and clients receive disclosure materials for any sub‑adviser engaged on their behalf.

A distinctive disclosure in the brochure notes the firm’s use of client testimonials in advertising, a practice that is uncommon among peer team firms. The brochure also highlights operational specifics that set the firm apart: it reports proxy voting activity, allocates a defined monthly time commitment (45–60 minutes) to retainer clients, does not take custody of client assets itself, and manages roughly $400 million in discretionary assets.

Client services

Financial planning Portfolio management Selection of other advisers Financial consulting

Expertise

General tax planning

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Fee options

Fixed

Fixed fees typically do not exceed $20,000 for financial planning services

Percentage

$0 - $1,000,000: up to 2% $1,000,000++: Negotiable

Commissions

Commissions on the sale of insurance or other products may be received by associated persons

Project-based

$300 per hour for consulting and financial planning services

Subscriptions

Retainer services billed up to $150 monthly in arrears

Other

Fee-only: $300 per hour for financial planning and consulting services that are not ongoing

Main office location

Secure Financial Management

4630 De Zavala Rd

San Antonio TX 78249, United States

Number of offices

1

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jarod M

Series 63, Series 65

San Antonio, TX

Secure Financial Management

Jarod Mercado is a financial advisor at Secure Financial Management in San Antonio, TX, with two years of industry experience. He holds Series 63 and Series 65 licenses and previously worked at JP Morgan Chase Bank, JP Morgan Securities, Victory Capital, and Apex Systems. Secure Financial Management serves individual and high-net-worth clients, trusts, estates, and business entities by offering discretionary and non-discretionary portfolio management along with modular financial planning and retainer consulting. The firm employs a combination of fundamental analysis and Modern Portfolio Theory to construct diversified, long-term portfolios.

General tax planning
user avatar

Jacob M

CFP®, Series 65

San Antonio, TX

Secure Financial Management

Jacob Mc Donald is a CFP® and Series 65-licensed financial advisor with five years of industry experience. He is currently with Secure Financial Management in San Antonio, TX, where he has worked since 2020. Outside of his advisory role, he has been involved with St. Andrews United Methodist Church since 2020. Secure Financial Management serves individual and high-net-worth clients, as well as trusts, estates, and business entities, providing discretionary and non-discretionary portfolio management alongside comprehensive financial planning and consulting. The firm employs a combination of fundamental analysis and Modern Portfolio Theory to construct diversified, long-term portfolios and utilizes sub-advisory relationships and wrap fee programs to enhance client services.

General tax planning
user avatar

Jamin K

CFP®, Series 66

San Antonio, TX

Secure Financial Management

Jamin Kirkwood is a CFP® with 19 years of industry experience and is currently a financial advisor at Secure Financial Management in San Antonio, TX. He has operated Kirkwood Financial Services, LLC since 2011. In addition to his advisory role, Mr. Kirkwood is an insurance agent affiliated with various companies, dedicating about 15% of his time to insurance-related activities. Secure Financial Management serves individual and high-net-worth clients, as well as trusts, estates, and business entities, providing discretionary and non-discretionary portfolio management alongside comprehensive financial planning and consulting. The firm employs a blend of fundamental analysis and Modern Portfolio Theory to construct diversified, long-term portfolios and utilizes sub-advisory relationships to enhance investment options.

General tax planning
user avatar

Thomas M

Series 63, Series 65

San Antonio, TX

Secure Financial Management

Thomas Moore is a financial advisor at Secure Financial Management with four years of industry experience. He holds Series 63 and Series 65 licenses and has worked at several firms including Cetera, Northwestern Mutual, and IMG Financial Group. Secure Financial Management serves individual and high-net-worth clients, as well as trusts, estates, and business entities, offering discretionary and non-discretionary portfolio management alongside comprehensive financial planning and consulting. The firm’s investment process uses fundamental analysis combined with Modern Portfolio Theory to build diversified portfolios managed primarily for the long term.

General tax planning
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