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Second 50 Financial

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Client assets under management

$341,645,342

Clients

156

46% high-net worth

Advisors

2

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

More info

Clients per advisor

78

High

Average account size

$2,190,034

About

Second 50 Financial is an SEC-registered independent investment adviser serving primarily individual and high-net-worth clients, managing approximately $341,645,342 across about 156 client relationships and supported by two advisors. The firm provides discretionary portfolio management as well as standalone or combined financial planning and consulting services, and may advise on held-away accounts and rollover decisions.

Second 50 describes a tailored, fiduciary approach that typically uses a turnkey asset management platform and selectively allocates to third-party Independent Managers via SMAs or UMAs, monitoring accounts on an ongoing basis with at least annual reviews. The firm operates with discretionary trading authority for portfolio clients, requires clients to use specific custodians (including Charles Schwab), and discloses receipt of custodial services and research/technology benefits that support its investment process.

Compared with many peers, Second 50 discloses advertising of hypothetical performance in its materials, and it has a formal affiliate, Second 50 Movement, that produces educational and wellness content aimed at the 50+ demographic — a linkage the brochure identifies and discloses as a potential conflict of interest. The brochure also notes custody-related procedures (including standing letters of authorization) and that some associated persons are licensed insurance agents who may receive commissions for insurance sales, with those relationships disclosed to clients.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

General retirement planning Income planning Charitable giving & philanthropy Real estate investing

Occupation focus

Retired Founder/Business Owner

Demographic focus

Approaching retirement Baby Boomers (Born 1946-1964)

Fee options

Percentage

0.50% - 1.00% annually (customized flat or tiered fees based on agreement)

Subscriptions

Most clients pay $7,000 to $10,000 per six-month engagement for financial planning; up to $20,000 for complex needs.

Main office location

Second 50 Financial

111 N. Sepulveda Blvd, Suite 300

Manhattan Beach CA 90266, United States

Number of offices

2

Most active in

More info

Arizona · California · Florida · Illinois · Texas

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure Form ADV Part 3: Client Relationship

Quick links

LinkedIn YouTube Website 424-260-1551

Advisors at this firm

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Kathleen A

CFP®, Series 66

Manhattan Beach, CA

Second 50 Financial

Kathleen Adams is a CFP® with 26 years of industry experience, currently serving at Second 50 Financial. Her prior roles include positions at Ashton Thomas Private Wealth, Royal Alliance Associates, and Signature Estate & Investment Advisors. In addition to her advisory work, she is an author of an investment-related book. Second 50 Financial provides tailored investment advice and financial planning to individuals, including high-net-worth clients, as well as business entities. The firm manages client accounts on a discretionary basis, utilizing diversified portfolios and a combination of fundamental analysis, asset allocation, and manager due diligence.

General retirement planning Income planning Charitable giving & philanthropy Real estate investing Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
user avatar

David S

Series 66

Chicago, IL

Second 50 Financial

David Swift is a financial advisor at Second 50 Financial with 15 years of industry experience. He holds a Series 66 designation and has worked at firms including Signature Estate & Investment Advisors, Royal Alliance Associates, and Ashton Thomas Private Wealth. He is also a licensed insurance agent operating his own insurance sales and service business. Second 50 Financial provides tailored investment advice and financial planning to individuals, high-net-worth clients, and various business entities. The firm manages discretionary portfolios using diversified investments and employs a process combining fundamental analysis, asset allocation, and manager due diligence.

General retirement planning Income planning Charitable giving & philanthropy Real estate investing Retired Founder/Business Owner Approaching retirement Baby Boomers (Born 1946-1964)
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