Schwan Financial Advisors, LLC logo

Schwan Financial Advisors, LLC

Updated today

Client assets under management

$0

Clients

261

98% high-net worth

Advisors

2

of 2 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

131

Very High

Average account size

$0

About

Schwan Financial Advisors, LLC provides financial planning, pension consulting, and related advisory services to individuals (including high-net-worth clients), retirement plans, trusts, estates, and other institutions. The firm offers cash‑flow, retirement, insurance, education, and estate analyses and also provides employee education and plan investment lineup support for 401(k) and other retirement plans.

Rather than directly managing client portfolios, Schwan refers clients to third‑party investment advisers for discretionary portfolio management and assists clients in selecting and monitoring those managers; the brochure identifies Kovack Advisors as the recommended TPIA and discloses that the firm shares in the fees paid to those managers. The firm also provides advisory work around specialized areas such as direct indexing and cryptocurrency consulting, and prepares investment policy statements and ongoing monitoring for pension clients.

Schwan is notable for several uncommon affiliations and business activities for a firm of its size: its parent and affiliated entities include an insurance agency that sells fixed life, health and annuity products and an accounting/tax services firm, and several associated persons are registered representatives of a broker‑dealer and licensed insurance agents who may receive commission compensation. The brochure discloses these arrangements and related conflicts of interest (including sharing in TPIA fees and potential commission income), and the firm recently amended its disclosures to highlight risks tied to direct indexing, political developments, and use of AI tools.

Client services

Financial planning Pension consulting Selection of other advisers

Expertise

General retirement planning Annuities College savings (529s, UTMA, etc.)

Fee options

Fixed

Financial Planning fixed fees typically ranging from $500 to $250,000; Pension Consulting fixed fees typically ranging from $500 to $250,000

Commissions

Commission-based compensation from insurance products and securities sales through affiliated broker-dealer Kovack Securities, Inc.

Project-based

Hourly financial planning fees ranging from $125 to $450 per hour; Pension consulting hourly fees $125 to $450 per hour

Other

Fee-only: Financial Planning fixed fees ranging from $500 to $250,000; hourly rates from $125 to $450 per hour; Pension Consulting fixed fees $500 to $250,000; hourly rates $125 to $450 per hour

Main office location

Schwan Financial Advisors, LLC

401 Vivian Street S.

Aberdeen SD 57401, United States

Number of offices

1

Most active in

Alaska · Arizona · Florida · Iowa · Louisiana · Michigan · Minnesota · Mississippi · North Dakota · South Dakota · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

John S

Series 63, Series 65

Aberdeen, SD

Schwan Financial Advisors, LLC

John Schwan is a financial advisor with Schwan Financial Advisors, LLC in Aberdeen, SD, holding Series 63 and Series 65 licenses and with 39 years of industry experience. He has worked at Kovack Securities, Inc. since 2010 and has been involved with Schwan Financial Advisors, LLC and Schwan Financial Group since the early 2000s. Outside of advising, he serves on the board of Farmers State Bank and holds leadership roles in several family and business ventures, including a food and service bar and an agricultural startup. Schwan Financial Advisors serves a diverse client base including individual households, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm focuses on financial planning and pension consulting, recommending and monitoring third-party investment advisers rather than directly managing client assets.

General retirement planning Annuities College savings (529s, UTMA, etc.)
user avatar

Dalton L

CFP®, Series 63, Series 65

Aberdeen, SD

Schwan Financial Advisors, LLC

Dalton Lehnen is a CFP® professional with four years of industry experience, currently affiliated with Schwan Financial Advisors, LLC in Aberdeen, SD. His prior roles include positions at Kovack Securities, Inc., Onegroup Wealth Partners, Inc., Hand Securities, Inc., and Merrill Lynch. Outside of financial services, he serves as a baseball coach for the Harrisburg Baseball Association. Schwan Financial Advisors serves individual clients—including high-net-worth and non-HNW households—as well as pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm focuses on financial planning and pension consulting, referring clients to third-party investment advisers for portfolio management rather than directly managing assets.

General retirement planning Annuities College savings (529s, UTMA, etc.)
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