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Scholar Financial Advising, LLC

Updated today

Client assets under management

$0

Clients

235

57% high-net worth

Advisors

5

of 8 employees

Firm type

Team

4-10 advisors or $500M+ in AUM

Clients per advisor

47

Low

Average account size

$0

About

Scholar Financial Advising serves individual clients with an emphasis on high-income and ultra high net worth households, offering comprehensive financial planning, project-based hourly advice, and an ongoing Signature Coaching Program. The firm delivers its advisory process primarily online, using web conferencing, online file storage, and digital signatures to complete engagements.

Scholar’s approach centers on long-term, market-based asset allocation, tax-aware asset location, and periodic rebalancing informed by a client’s cash-flow and balance-sheet analysis; recommended investments are typically index or low-cost fund exposures with an emphasis on fee and tax efficiency. The firm does not take custody or discretionary trading authority over client accounts, instead monitoring accounts, offering specific trade and strategy recommendations for clients to implement, and occasionally recommending independent third‑party advisers.

Noteworthy differences from many peers include a family-office-like Signature Coaching Program that requires an initial comprehensive financial plan and targets very high-income or large-asset clients, and explicit referral arrangements with third‑party promoters (including Wealthramp). Scholar also uses endorsements and testimonials in its marketing and does not provide percentage-of-AUM portfolio management, relying instead on flat-fee, hourly, and recurring flat-fee engagements.

Client services

Financial planning Selection of other advisers

Expertise

Retirement withdrawal strategies Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Private / alternative investments

Occupation focus

Executive

Demographic focus

HENRY (High Earners, Not Rich Yet)

Fee options

Fixed

Initial comprehensive financial plan flat fee starting at $7,000; Signature Coaching Program initial fee typically $15,000 to $30,000

Project-based

$385 per hour (hourly financial planning after initial plan)

Subscriptions

Signature Coaching Program recurring monthly flat fee starting at $4,000/month

Other

Account minimum: $1,000,000 income or $10,000,000 assets (recommended for Signature Coaching Program, waivable) Fee-only: Flat fee comprehensive initial plan starting at $7,000; typically $10,000 to $15,000; hourly advice at $385/hour; Signature Coaching Program monthly fees start at $4,000/month

Main office location

Scholar Financial Advising, LLC

380 Knollwood Street, Suite 410

Winston Salem NC 27103, United States

Number of offices

3

Most active in

California · Colorado · Florida · Georgia · Illinois · Indiana · Louisiana · Maryland · Massachusetts · Michigan · Nebraska · New Hampshire · New York · North Carolina · Ohio · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Stephan S

CFP®, CFA®, Series 65

Winston Salem, NC

Scholar Financial Advising, LLC

Stephan Shipe is a CFP®, CFA®, and Series 65-registered advisor at Scholar Financial Advising, LLC with four years of industry experience. He has been with Scholar Financial Advising since 2019 and has previous experience at Wake Forest University, the University of New Hampshire, and Innovative CE LLC. Scholar Financial Advising serves high-income and ultra high-net-worth individuals, offering comprehensive financial planning and a Signature Coaching Program that provides family-office style coordination primarily through online platforms. The firm follows a long-term, allocation-driven investment approach emphasizing passive market exposures, tax-aware asset location, and periodic rebalancing.

Retirement withdrawal strategies Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Private / alternative investments Executive HENRY (High Earners, Not Rich Yet)
user avatar

Dana S

Series 65

Winston Salem, NC

Scholar Financial Advising, LLC

Dana Strickland is a financial advisor at Scholar Financial Advising, LLC with three years of industry experience. She holds a Series 65 designation and has been with Scholar Financial Advising since 2022. In addition to her advisory role, Strickland is a professor at Wake Forest University, where she has taught and conducted research since 2008. Scholar Financial Advising serves high-income and ultra high-net-worth individuals, offering comprehensive financial planning and a family-office style Signature Coaching Program primarily through online platforms. The firm employs a long-term, allocation-driven investment approach focused on passive market exposures, tax-aware strategies, and does not take custody or discretionary authority over client accounts.

Retirement withdrawal strategies Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Private / alternative investments Executive HENRY (High Earners, Not Rich Yet)
user avatar

Evan M

Series 65

Winston Salem, NC

Scholar Financial Advising, LLC

Evan Mills is a financial advisor at Scholar Financial Advising, LLC in Winston Salem, NC, holding a Series 65 designation with several years of diverse work experience including roles in education and landscaping. His background includes multiple positions at James A. Martin Company, Inc. and teaching experience at High Point University and local school districts. Scholar Financial Advising serves individual clients, particularly high-income and ultra high-net-worth individuals, offering comprehensive financial planning and a Signature Coaching Program with family-office style coordination. The firm emphasizes a long-term, allocation-driven investment approach with a focus on passive market exposures and tax-aware asset location, delivering services primarily through online platforms.

Retirement withdrawal strategies Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Private / alternative investments Executive HENRY (High Earners, Not Rich Yet)
user avatar

Derek C

CFP®, Series 66

Westminster, CO

Scholar Financial Advising, LLC

Derek Cheshire is a CFP® with 12 years of industry experience, currently serving at Scholar Financial Advising, LLC. His prior experience includes roles at Origin Financial, Securities America, Inc., and Ameriprise Financial Services, Inc. Outside of advisory work, he provides tax preparation and bookkeeping services through Cheshire Financial Services and offers outsourced CFO services via Level 10 CFO. Scholar Financial Advising serves high-income and ultra high-net-worth individuals, delivering comprehensive financial planning and a Signature Coaching Program primarily through online platforms. The firm emphasizes a long-term, allocation-driven investment approach focused on passive market exposures and tax-aware asset location, operating on a flat-fee and hourly project basis rather than traditional asset-based fees.

Retirement withdrawal strategies Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Private / alternative investments Executive HENRY (High Earners, Not Rich Yet)
user avatar

Noah L

Series 65

Winston Salem, NC

Scholar Financial Advising, LLC

Noah Lewis is a financial advisor at Scholar Financial Advising, LLC, holding a Series 65 credential with one year of industry experience. His prior roles include positions at Dixon and Company Wealth Management, Consolidated Planning, Inc., and teaching roles at the University of North Carolina at Charlotte and Forsyth Technical Community College. Scholar Financial Advising serves individual clients, particularly high-income and ultra high-net-worth individuals, offering comprehensive financial planning and a Signature Coaching Program delivered primarily online. The firm’s investment approach emphasizes long-term, allocation-driven strategies using passive market exposures, tax-aware asset location, and periodic rebalancing.

Retirement withdrawal strategies Concentrated stock management Tax-loss harvesting College savings (529s, UTMA, etc.) Private / alternative investments Executive HENRY (High Earners, Not Rich Yet)
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