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Scherer Financial Advisory Services, LLC

Updated today

Client assets under management

$158,346,728

Clients

178

33% high-net worth

Advisors

3

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

59

Typical

Average account size

$889,588

About

Scherer Financial Advisory Services provides portfolio management, limited financial planning, and general consulting primarily to individual and high-net-worth clients. The firm manages accounts on both discretionary and non-discretionary bases and delivers services such as asset allocation, investment selection, and periodic portfolio reviews.

The firm says it builds a Client Profile and Investment Plan for each client, applying modern portfolio theory and a mix of strategies (long-term trading, selection of third‑party advisers, and options trading, including covered and uncovered positions). Investments used include mutual funds, fixed income, REITs and other real estate funds, ETFs (including precious metals), annuities, commodities, and non-U.S. securities; the firm also offers free educational seminars for clients.

What differentiates this firm from many peers is its personnel and affiliation structure: certain representatives are licensed insurance agents who may sell insurance products (including annuities) and receive commission-based compensation, and the firm discloses a relationship with an affiliated accounting practice. The brochure notes these relationships — and the firm’s receipt of compensation from insurance sales and potential fee‑sharing with third‑party advisers — may present conflicts of interest, while also stating clients are not required to use those affiliated services.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Options & derivatives strategies Annuities Real estate investing

Fee options

Percentage

$0 - $99,999: Up to 2.00% $100,000 - $999,999: Up to 1.50% $1,000,000 - $1,999,999: Up to 1.25% $2,000,000 - $3,999,999: Up to 1.00% $4,000,000+: Up to 0.80% 529 plan assets+: 0.25% flat annual fee

Commissions

Commission earned on sale of insurance products by licensed insurance agents affiliated with the firm.

Other

Fee-only: Portfolio management fees based on tiers as above; no additional fees for financial planning or general consulting services.

Main office location

Scherer Financial Advisory Services, LLC

16250 Knoll Trail Drive, Suite 207

Dallas TX 75248, United States

Number of offices

1

Most active in

Louisiana · Massachusetts · Missouri · Oklahoma · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Howard M

Series 63

Dallas, TX

Scherer Financial Advisory Services, LLC

Howard Montfort is a financial advisor with Scherer Financial Advisory Services, LLC in Dallas, TX, holding a Series 63 designation and 49 years of industry experience. He previously worked at Raymond James Financial Services Advisors Inc. and Raymond James Financial Services, Inc. from 2016 to 2022, with a retirement period from 2012 to 2016. Montfort also sells variable annuities as part of his other business activities. Scherer Financial Advisory Services, LLC manages approximately $138.8 million across about 163 client relationships, offering portfolio management, limited financial planning, and consulting services to individual and high-net-worth clients. The firm employs modern portfolio theory and asset-allocation tools, with investment options ranging from mutual funds and ETFs to more active strategies, and operates with a three-advisor team.

Options & derivatives strategies Annuities Real estate investing
user avatar

Scott S

CFP®, Series 63

Dallas, TX

Scherer Financial Advisory Services, LLC

Scott Scherer is a CFP® with 30 years of industry experience, currently serving as an advisor at Scherer Financial Advisory Services, LLC. He has held roles at Raymond James Financial Services and operated his own CPA firm, Scott S Scherer CPA, LLC, where he provides tax preparation and consulting services. Scherer is also a licensed insurance agent involved in the sale of life insurance, fixed annuities, and long-term care products. Scherer Financial Advisory Services, LLC manages approximately $138.8 million across 163 client relationships, offering portfolio management, financial planning, and consulting primarily to individual and high-net-worth clients. The firm employs modern portfolio theory and asset allocation tools, with investment strategies that include mutual funds, ETFs, fixed income, real estate funds, annuities, and active trading techniques, and it integrates insurance and accounting services through affiliated professionals.

Options & derivatives strategies Annuities Real estate investing
user avatar

Ian O

CFP®, Series 63, Series 65

Dallas, TX

Scherer Financial Advisory Services, LLC

Ian O'Shea is a CFP® with 10 years of industry experience, currently serving as a financial advisor at Scherer Financial Advisory Services, LLC in Dallas, TX. He has been affiliated with Columbia Management Investment Distributors Inc since 2015. Scherer Financial Advisory Services, LLC manages portfolios and provides financial planning and consulting for individual and high-net-worth clients, utilizing modern portfolio theory and a range of investment strategies, including mutual funds, ETFs, and options, with a team of three advisors overseeing approximately $138.8 million in assets.

Options & derivatives strategies Annuities Real estate investing
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