Savings Coach, LLC

Savings Coach, LLC provides investment advisory, financial planning and behavioral coaching primarily to individual clients, with a focus on beginning savers and people roughly aged 20–50. Services described in the brochure include a structured "Playbook" savings program, a 12-month hands-on coaching package, individualized portfolio management, and selection and monitoring of third‑party advisers.

The firm employs individualized asset allocation and an investment approach that emphasizes value, safety, quality and risk control, with discretionary portfolio management and annual account reviews. Coaching and planning services are delivered on a non‑discretionary basis and, when appropriate, the firm serves as a co‑adviser that monitors third‑party managers while clients maintain separate agreements with those managers.

Noteworthy differences from many peers include an insurance affiliation and the owner’s roles as a licensed insurance agent plus offering tax-preparation and mortgage-origination services, which the firm discloses as potential conflicts of interest and says it seeks to mitigate. The firm is small (two advisors, roughly $12.8M in discretionary AUM) and, unlike many supported peers that serve higher‑net‑worth clients, its client mix and product design emphasize early-stage savers with practical coaching features (monthly calls, accountability communications, a temptation‑purchase call‑in option, and completion certification).