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Sard Wealth Management Group, LLC

Updated today

Client assets under management

$434,048,493

Clients

319

49% high-net worth

Advisors

2

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

160

Very High

Average account size

$1,360,654

About

Sard Wealth Management Group provides discretionary investment management, financial planning, retirement plan advisory, and consulting to individuals, high-net-worth clients, trusts, estates, businesses, and financial institutions. The firm also offers annuity management, held-away asset management through a third‑party platform, and consulting services to brokerage customers.

The firm’s investment approach is customized and primarily long‑term, emphasizing low‑cost, diversified mutual funds and ETFs while also using individual stocks and bonds when appropriate; SWMG conducts internal due diligence and may rebalance or harvest gains or losses to meet client objectives. Its ADV discloses the use of derivative instruments (including options contracts and cryptocurrency ETF exposure) and describes hedging practices and non‑purpose lending programs, with attendant risk disclosures.

Noteworthy features include the firm’s scale — roughly $464 million in assets under management across two advisors, an unusually high AUM per advisor for supported firms — and its explicit disclosure of derivatives use and related risk controls in the Form ADV. The ADV also discloses receipt of marketing support from mutual fund companies, an institutional custodian relationship, and that the firm references third‑party ratings in its public materials, all of which are relevant considerations for potential conflicts of interest.

Client services

Financial planning Portfolio management Pension consulting Consulting

Expertise

Wealth management Annuities Retirement plans for business owners (SEP, solo 401k)

Fee options

Fixed

$500 to $10,000 per engagement

Percentage

$0 - $1,000,000: 1.00% annually $1,000,001 - $2,000,000: 0.75% annually $2,000,001+: 0.50% annually

Project-based

$250 to $500 per hour

Other

Account minimum: $1,000,000 (may be waived at sole discretion of Advisor)

Main office location

Sard Wealth Management Group, LLC

5607 Glenridge Drive, Suite 275, Building Ii

Atlanta GA 30342, United States

Number of offices

1

Most active in

California · Florida · Georgia · North Carolina · South Carolina · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Craig B

CFP®

Atlanta, GA

Sard Wealth Management Group, LLC

Craig Bober is a CFP® professional with experience at Sard Wealth Management Group, LLC since 2023. He previously worked at Osaic and was affiliated with West Liberty University. Sard Wealth Management Group provides discretionary investment management, financial planning, and retirement plan advisory services to individuals, high-net-worth clients, trusts, estates, businesses, and financial institutions. The firm’s investment approach is customized and primarily long-term, utilizing low-cost, diversified mutual funds and ETFs along with individual stocks and bonds when appropriate.

Wealth management Annuities Retirement plans for business owners (SEP, solo 401k)
user avatar

Jonathan S

CFP®, Series 63, Series 65

Atlanta, GA

Sard Wealth Management Group, LLC

Jonathan Sard is a CFP® professional with 30 years of industry experience. He is the president and an investment advisor representative at Sard Wealth Management Group, LLC, where he has worked since 2007. Prior to founding his firm, Sard was with Securities Service Network, Inc. from 2002 to 2020 and has also been involved in life, disability, long-term care, and annuity insurance sales since 1992. Sard Wealth Management Group provides discretionary investment management, financial planning, retirement plan advisory, and consulting services to individuals, high-net-worth clients, trusts, estates, businesses, and financial institutions. The firm employs a primarily long-term, customized investment approach focused on low-cost, diversified mutual funds and ETFs, while also utilizing individual stocks, bonds, and derivative instruments as appropriate.

Wealth management Annuities Retirement plans for business owners (SEP, solo 401k)
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