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Sara-Bay Financial Corp.

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Client assets under management

$396,759,556

Clients

324

3% high-net worth

Advisors

3

of 5 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

108

Very High

Average account size

$1,224,567

About

Sara-Bay Financial Corp. is a fee-only registered investment adviser that primarily serves individual clients — including qualified retirement accounts, joint accounts, trusts, foundations, and corporate accounts — managing approximately $396.8 million across about 324 client relationships. The firm provides discretionary portfolio management across growth, income, ETF, balanced and fixed‑income strategies, with custody provided through Charles Schwab Institutional.

The firm actively builds and manages client portfolios using its own research and a blend of fundamental and technical analysis, tailoring allocations to each client’s time horizon, risk tolerance, and financial objectives. Its documented strategy sets include a Growth equity sleeve of roughly 15–20 small, mid and large cap names, an Equity Dividend Income sleeve of about 18–25 large-cap holdings, ETF-based Growth and Balanced strategies using ultra‑low‑cost funds, a Fixed Income option, and a Blend strategy combining growth and dividend holdings.

Noteworthy aspects relative to many peers include the routine inclusion of financial planning services at no additional charge as part of management, the firm’s practice of selectively purchasing certain securities for particular clients (which may not be offered firmwide), and an explicit policy against soft‑dollar arrangements while relying on Schwab’s institutional platform. The firm operates with a small advisory team, manages all assets on a discretionary basis, and does not charge performance-based fees.

Client services

Financial planning Portfolio management

Expertise

Active portfolio management Concentrated stock management Income planning Passive / index investing

Fee options

Percentage

$0 - $1,000,000: 1.25% annually Over $1,000,000+: 1.00% annually

Other

Minimum fee: $1,000.00 annually ($250.00 billed quarterly) minimum annual fee charge Fee-only: Fee-only advisory firm; no commissions earned on transactions

Main office location

Sara-Bay Financial Corp.

2201 Cantu Court, Suite 102

Sarasota FL 34232, United States

Number of offices

1

Most active in

California · Florida · Georgia · New Hampshire · North Carolina · Pennsylvania · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

James H

Series 63, Series 65

Sarasota, FL

Sara-Bay Financial Corp.

James Hard is a financial advisor at Sara-Bay Financial Corp. in Sarasota, FL, with 27 years of industry experience. He holds Series 63 and Series 65 designations and has been with Sara-Bay Financial Corp. since 1993. Sara-Bay Financial Corp. serves individual clients, including qualified retirement, joint, trust, foundation, and corporate accounts, through discretionary portfolio management and advisory services. The firm uses in-house research and a combination of fundamental and technical analysis to manage tailored portfolios, offering various strategies such as concentrated equity growth, equity dividend income, blended approaches, ETFs, and fixed income.

Active portfolio management Concentrated stock management Income planning Passive / index investing
user avatar

James M

CFP®, Series 63, Series 66

Sarasota, FL

Sara-Bay Financial Corp.

James Mills is a CFP® professional with 13 years of industry experience. He has worked at Fidelity Personal and Workplace Advisors and Fidelity Brokerage Services, LLC. Mills is currently with Sara-Bay Financial Corp. in Sarasota, FL. Sara-Bay Financial Corp. serves individual clients, including retirement, trust, foundation, and corporate accounts, through discretionary portfolio management and advisory services. The firm uses in-house research and a combination of fundamental and technical analysis to create actively managed, tailored portfolios across various equity and fixed-income strategies.

Active portfolio management Concentrated stock management Income planning Passive / index investing
user avatar

Benjamin H

CFP®, Series 63, Series 65

Sarasota, FL

Sara-Bay Financial Corp.

Benjamin Hard is a CFP® professional with 19 years of industry experience, currently serving as an advisor at Sara-Bay Financial Corp. since 2008. He holds Series 63 and Series 65 licenses and is based in Sarasota, FL. Sara-Bay Financial Corp. primarily serves individual clients, including qualified retirement, joint, trust, foundation, and corporate accounts, through discretionary portfolio management and related advisory services. The firm uses in-house research combined with fundamental and technical analysis to create actively managed, tailored portfolios across various strategies, focusing on multi-year core holdings and systematic removal of underperformers.

Active portfolio management Concentrated stock management Income planning Passive / index investing
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