Santara Wealth Management LLC

Santara Wealth Management is a small advisory firm with two advisors and approximately $75.5 million in regulatory assets under management that serves individuals (including high‑net‑worth clients), trusts and estates, pension and profit‑sharing plans, and business clients such as corporations, LLCs and family offices. The firm offers asset management and comprehensive portfolio management, alongside standalone financial planning, retirement plan consulting and related consulting services.

Portfolios are constructed from individual stocks, bonds, ETFs, options, mutual funds and private or alternative securities and are continuously monitored and rebalanced to clients’ stated objectives and risk tolerances. The firm describes a multi‑disciplinary approach to analysis — including fundamental, quantitative, technical and cyclical methods — and also uses instruments and strategies such as margin, options and private fund investments; it employs a third‑party platform to review and rebalance “held away” defined‑contribution participant accounts.

Notable features that set the firm apart from many peers include its 50/50 ownership structure between two affiliated wealth entities, its recent transition from SEC registration to state registration, and its explicit use of a non‑custodial held‑away platform to exercise discretionary rebalancing of retirement plan participant accounts while avoiding custody. The brochure also discloses a broader scope of planning and consulting work (for example, cost segregation studies, corporate structure and lines‑of‑credit analysis) that is extensive relative to the firm’s small advisor count.