Santa Monica Wealth Management, LLC logo

Santa Monica Wealth Management, LLC

Updated today

Client assets under management

$21,653,625

Clients

35

23% high-net worth

Advisors

1

of 1 employees

Firm type

Independent

1 advisor

Clients per advisor

35

Typical

Average account size

$618,675

About

Santa Monica Wealth Management provides discretionary investment management to individuals, high‑net‑worth clients, trusts, estates, charitable organizations, and business entities, with client objectives and constraints documented in a Statement of Mutual Understanding. The firm manages about $21.7 million across roughly 35 client accounts.

The adviser runs portfolios on a discretionary, core‑and‑satellite basis, combining strategic allocations with tactical adjustments and a multi‑year (5–7 year) market‑cycle perspective. Its stated process emphasizes long‑term holdings, avoidance of market timing, the use of cash as a strategic asset when appropriate, and the selective use of individual securities informed in part by CFRA’s Five STAR stock list.

Several business practices distinguish the firm from many peers: as of January 15, 2026 it stopped taking new clients for its comprehensive wealth management and stand‑alone financial planning/coaching services while continuing those services for legacy clients under existing agreements. The firm also operates as a fee‑only adviser that discloses no outside compensation or soft‑dollar arrangements, does not aggregate client trades into block orders, does not vote client proxies, and states no account minimums for new engagements.

Client services

Financial planning Portfolio management Financial coaching & consulting

Expertise

Active portfolio management Passive / index investing

Fee options

Fixed

Initial financial plan setup fee between $100 and $750 depending on scope and complexity.

Percentage

$0 - $2,000,000: 2.00% $2,000,001 - $3,000,000: 1.00% $3,000,001 - $4,000,000: 0.50% $4,000,001 - $5,000,000: 0.30% Over $5,000,001+: 0.25%

Other

Account minimum: $0 (not explicitly stated, but no minimum is specified in the brochure) Fee-only: Financial planning and coaching subscription fees range from $125 to $375 monthly based on Adjusted Gross Income, or 0.0833% of AGI if above $600,000; initial flat fee setup ranges from $100 to $750.

Main office location

Santa Monica Wealth Management, LLC

Houston TX, United States

Number of offices

1

Most active in

Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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