Sanctuary Financial Planning, LLC logo

Sanctuary Financial Planning, LLC

Updated today

Client assets under management

$82,062,548

Clients

51

73% high-net worth

Advisors

3

of 3 employees

Firm type

Supported

1-3 advisors or $200M+ in AUM

Clients per advisor

17

Very Low

Average account size

$1,609,070

About

Sanctuary Financial Planning serves individual and high-net-worth clients, as well as trusts, estates, and charitable organizations, with integrated financial planning and investment management. The firm offers ongoing comprehensive wealth management, project-based hourly planning, and educational speaking engagements tailored to clients navigating complex life transitions.

The firm applies an evidence-based, long-term investment approach that blends low-cost mutual funds and ETFs with systematic, factor-based strategies and emphasizes diversification, tax-aware management, and periodic rebalancing. Sanctuary began offering investment management in 2025 and currently reports about $82 million in assets under advisement, with a mix of discretionary and non-discretionary accounts managed in alignment with clients’ financial plans.

Distinctive features include a fee-only, flat-fee advisory model rather than percentage-of-AUM billing and the firm’s documented use of client testimonials in its advertising, both of which are uncommon among peers. The advisory team also highlights advanced professional credentials related to investment and fiduciary practice and limits its managed strategies to funds-based portfolios (excluding individual stock selection and cryptocurrencies).

Client services

Financial planning Portfolio management Speaking engagements

Expertise

Tax-loss harvesting Roth conversion strategy Retirement income strategy Wealth management ESG / Sustainable investing

Occupation focus

Retired Executive

Demographic focus

Established Professionals Married/Couples/Partners Women Professionals

Fee options

Fixed

Comprehensive Wealth Management flat annual fee typically $9,800, billed quarterly in advance ($2,450/quarter).

Project-based

$550/hour for Jim Charles and Sarah Charles; $150/hour for Alex Mathews; minimum 6 billable hours for new hourly clients (may be waived); returning clients billed actual hours.

Other

Fee-only: Flat annual fee typically $9,800 for Comprehensive Wealth Management, billed quarterly at $2,450/quarter; hourly fees $550/hour for principals and $150/hour for associate; minimum 6 hours billed for new hourly clients (may be waived).

Main office location

Sanctuary Financial Planning, LLC

601 South Kings Drive, Suite F 155

Charlotte NC 28204, United States

Number of offices

2

Most active in

California · North Carolina · Texas · Virginia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Alex M

Series 65

Chesapeake, VA

Sanctuary Financial Planning, LLC

Alex Mathews is a financial advisor with Sanctuary Financial Planning, LLC and holds a Series 65 designation. He has experience in the United States Navy from 2018 to 2025 and currently serves as an O-3 Lieutenant in the United States Naval Reserve. Prior to his military service, he worked at La Crosse Lumber Company for four years. Sanctuary Financial Planning, LLC provides integrated financial planning and discretionary investment management primarily for individual clients, trusts, estates, and charitable organizations. The firm operates as a fee-only fiduciary and emphasizes long-term, evidence-based, globally diversified portfolios constructed mainly from low-cost mutual funds and ETFs.

Tax-loss harvesting Roth conversion strategy Retirement income strategy Wealth management ESG / Sustainable investing Retired Executive Established Professionals Married/Couples/Partners Women Professionals

Jim C

CFP®, CFA®

Charlotte, NC

Sanctuary Financial Planning, LLC

Jim Charles, CFP®, CFA, CDFA® is the co-founder of Sanctuary Financial Planning, a flat-fee, fee-only firm specializing in retirement and major life transitions. He brings more than three decades experience in comprehensive financial planning, tax-efficient retirement income design, and evidence-based investment management. Jim is also the co-author of the best-selling book From Work to What’s Next – Designing a Life You Don’t Want to Retire From, a project rooted in his own “failed retirement.” After stepping away from work, Jim discovered firsthand that financial readiness and life readiness are two very different things. That experience inspired him to re-emerge with purpose and ultimately create Sanctuary — a firm dedicated to helping others design transitions that feel meaningful, not disorienting. At Sanctuary, clients receive ongoing financial planning, proactive tax strategy, and integrated wealth management — all for a single, transparent, flat fee. Our work focuses on: • Retirement income planning using dynamic, research-based withdrawal strategies • Tax-efficient portfolio management and multi-year tax planning • Social Security, Medicare, and transition decision support • Coordinated, ongoing financial planning across all areas of life and money Sanctuary’s model eliminates AUM fees, product sales, and asset minimums. Clients receive objective advice, continuous planning, and disciplined investment management designed to support a confident, purpose-filled transition into and through retirement — not just a financial plan, but a roadmap for what comes next.

General tax planning Retirement income strategy Wealth management Retired Executive Established Professionals Married/Couples/Partners Women Professionals
user avatar

Sarah C

Series 65

Charlotte, NC

Sanctuary Financial Planning, LLC

Sarah Charles is a financial advisor at Sanctuary Financial Planning, LLC in Charlotte, NC, with 18 years of industry experience. She holds a Series 65 designation and has previously worked at FORVIS Wealth Advisors LLC and DHG Wealth Advisors. Sanctuary Financial Planning, LLC provides integrated financial planning and discretionary investment management for individual clients, trusts, estates, and charitable organizations. The firm operates as a fee-only fiduciary, emphasizing long-term, evidence-based, globally diversified portfolios primarily composed of low-cost mutual funds and ETFs, and offers specialized services including divorce consulting and educational speaking engagements.

Tax-loss harvesting Roth conversion strategy Retirement income strategy Wealth management ESG / Sustainable investing Retired Executive Established Professionals Married/Couples/Partners Women Professionals
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